The idea for this store came about over cups of coffee one cold morning autumn of 2007, when Jen mentioned she'd like to sell her crocheted items online. Ruhama excitedly shared that she had a secret desire to sell cards online, and the deal was set in motion. The store name was coined by Ruhama's brother.
Ruhama took over sole ownership of the shop in 2012.
- Joined May 22, 2008