Justas Lu

ConcreteHardmades

Vilnius, Lithuania

8

1 Following 8 Followers

Hardmades brand was born as a wake-up call to the mass consumption culture. We are all sick and tired of badly made products. And yet most consumer goods are built to break. It’s a waste of resources, money and time. It’s called ‘planned obsolescence’. And Hardmades is here to fight it.

Hardmades is something you can’t find on the market, authentic, bespoke. It’s handcrafted pieces for those who see no beauty in mass production. Something unique, yet simple and natural. This uniqueness is in the very nature of the material used – concrete.

Concrete is used more than any other manmade material on the planet. Yet, it is still highly underrated. It can be much more than just grey mass. It can be a beautiful and timeless art that gets stronger and harder with time. It’s true - concrete gets better as it ages, just a like wine does. With a minimal maintenance, the product will outlast you, your children, and perhaps your grandchildren. It is handcrafted to last.
Concrete is meant to be true, naked, authentic.

Concrete is imperfect, it might have flaws, tiny bug holes, subtle voids. You will never find two exact pieces as it has slight variations in color and texture. It will change with use and age as it’s a living entity. And that’s the beauty of concrete. Every piece has a naked soul and a beautiful story inside. It will collect the moments your life.