William S.'s Profile
An accidental business...in 2010 I was working in Dumbo and needed a great light fixture, but couldn't find an affordable industrial looking fixture anywhere. So I decided to make one and the story begins.
After hanging the fixture in my office space everyone that came through the door wanted one...needless to say it was a little distracting for my other business (and a little annoying as I was trying to sell women's fashion items). But I finally gave in and made a few fixtures for admirers and thought, why don't I post an image on Etsy to see what really happens with this? Before long I had a few Etsy orders in hand and other customers inquiring because they saw the fixtures I made for the first few customers. It was crazy! So I began making fixtures like crazy and allowing customizations which I could then post more pictures on Etsy which then lead to more sales…
- Born on October 13
- Joined October 11, 2011