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Zelma Rose

Zelma Rose is known for our wanderlust inspired goods in prints and patterns that evoke our deep love of nature. Entirely handcrafted from needlework artist Lisa Anderson Shaffer's original patterns, each premium Zelma Rose design is made to order in our mountainside studio right here in Fairfax, California.


Fine artist and well wandered soul, Lisa is best known for her modern needlework jewelry designs for Zelma Rose and her fine art needlework installations. Taught by her grandmother Zelma, Lisa first learned to cross stitch at 9 years old and immediately fell in love with the attention to detail and slow nature of the process. With an intergenerational collection of Anderson family needlework as her inspiration, Lisa has been creating her own modern needlework for the past 15 years. As an artist…

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  • Female
  • Joined July 14, 2010

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About

Zelma Rose

Zelma Rose is known for our wanderlust inspired goods in prints and patterns that evoke our deep love of nature. Entirely handcrafted from needlework artist Lisa Anderson Shaffer's original patterns, each premium Zelma Rose design is made to order in our mountainside studio right here in Fairfax, California.


Fine artist and well wandered soul, Lisa is best known for her modern needlework jewelry designs for Zelma Rose and her fine art needlework installations. Taught by her grandmother Zelma, Lisa first learned to cross stitch at 9 years old and immediately fell in love with the attention to detail and slow nature of the process. With an intergenerational collection of Anderson family needlework as her inspiration, Lisa has been creating her own modern needlework for the past 15 years. As an artist she has partnered with creative companies like Etsy, ModCloth, West Elm, The American Museum of Natural History, SFMoMA, and Tiny Prints. She currently contributes to Martha Stewart Living as a West Coast Expert Contributor and Wayfair as a featured style Homemaker. Lisa holds a BFA from the San Francisco Art Institute and a MS from San Francisco State University and is a 3 time California Arts Council Artist in Residence Recipient, along with an Academy of Handmade Awardee for Best Artist in Needlework. Lisa speaks at creative conferences and teaches needlework and best business practices for artists across the country. She currently resides and works in the mountains of Marin County, California.

"When I sit down in my studio to design for Zelma Rose, I reference a kaleidoscope of ideas and images. As an artist, I am a hunter and a gatherer. A visual editor, a collector, a cultivator, and a farmer of ideas and design. Sometimes a design will come to fruition in a single afternoon, other times it is the careful cultivation of successes and failures over the span of a year. Some designs are a year in the making, when one day everything just clicks. Moments like that feel magical and remind me how much I love the mystery of the artistic process.

Collaborating with other artists and my customers is the best! I am constantly inspired by the passion and creativity of my fellow Bay Area crafters. I love collaborating with other artists on projects. There is always something new to learn in this business, whether it is a new creative skill, or playing around with a fun new photography application, and who better to learn it from than a crafty friend. I am also really inspired by my customers. It is fascinating to see how customers make Zelma Rose their own. I really enjoy opportunities like craft shows where I can speak with my customers face to face, get their feedback on new designs and hear how they are enjoying their favorite Zelma Rose pieces.

Making peace with the fact that just like I will never have the time to read all the books ever written, I will also never have to time to create every single idea that I sketch or dream about. The simple fact that there has to be an editing process of what gets cultivated to a final design and what doesn’t, can feel like the worst part. Putting the breaks on inspiration is difficult, but with a business to nurture, it is a necessary part of the process."

Follow the adventures of Lisa & Zelma Rose at:
www.etsy.com/shop/zelmarose
www.facebook.com/zelmarose
Twitter: @ZelmaRoseCurios
Instagram: zelmarose
Blog: http://zelmarose.blogspot.com

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