My professor mentioned she was writing all of her critical exam tips in pink chalk so they’d stand out. Except... to me, they didn’t. They completely blended into the board. I had no idea how many visual cues I was missing until years later when I finally understood my red-green colorblindness.
That sparked an idea: what if I reversed the experience? What if I created graphics where we are the ones who can see the hidden message, and everyone else just sees a pattern?
This storefront actually launched because of a joke. My nephew, who is also red-green colorblind, was getting ready for his driver’s test. I designed the "Hidden Traffic Light" shirt for him and shared the story online. The response was overwhelming, with people immediately asking where they could get their own.
Every design here is an inside joke for the 1 in 12 of us who see the world a little differently, created through countless experiments with color and contrast. The goal isn't to exclude anyone—it's to spark curiosity, start conversations, and celebrate a different way of seeing the world.
Thanks for stopping by and supporting an independent creator.