The World’s Most Innovative Pet Furniture — Now Built in the USA
“From a small workshop in Turkey… to America’s most innovative pet furniture brand.”
At WLO®, our journey began in Turkey, inside a tiny apartment workshop where every cut, stitch, and idea was born from a simple mission: give pets a home that feels as beautiful as the rest of yours.
What started as one handcrafted dog house soon grew into a community of pet lovers around the world — and in 2025, we brought our entire production to Lexington, North Carolina, building a full-scale facility dedicated to quality, innovation, and American craftsmanship.
✨ What We’ve Achieved Together
• 50,000+ homes transformed with WLO® crates, cat trees, and pet stations — each built with care.
• 65+ jobs created across our supply chain since our early days.
• 42 patent applications across 53 countries, protecting our originality and design leadership.
• Over $10M in revenue with zero outside funding — built purely by our customers’ support.
• 8,000+ five-star reviews worldwide.
• 2,800+ counterfeits stopped, protecting both our work and our customers.
• 32,000+ customer messages answered with an average response time under 12 hours.
• 4,500+ WLO® products donated to rescue organizations and dogs in need.
• 250k+ followers and 180M+ views across social platforms.
Every milestone was earned one crate, one customer, and one dog at a time.
🐾 What Makes WLO® Different
When we moved to the USA, we didn’t just open a workshop —
we reinvented our entire material.
Our patented EcoComposite® was engineered here in North Carolina:
• Ultra-strong
• Waterproof
• Non-toxic
• Sustainable
• More durable than wood
It took years of testing, failing, rebuilding, and pushing the boundaries of craftsmanship until we achieved the perfect material for pets and modern homes.
❤️ A Promise to Our Customers
Your support built this company — literally.
You welcomed WLO® into your homes, trusted us with your pets, and helped turn a small workshop dream from Turkey into a global brand.
We carry that responsibility every day with:
• Precision-crafted quality
• Safety at the center of every design
• Constant innovation
• Lifetime passion for pets and families
Here’s to the next chapter — and to making your pet’s home as beautiful as yours.
With gratitude,
The WLO® Team
