The Story Behind Willow & Wave ✨
Hi, I'm Jenn.
Willow & Wave was born during one of the most difficult chapters of my life. Within two years, I lost my brother Kenny and my father—two people who were not only central to my life, but a big part of my identity. Caring for them, loving them, and showing up for them had been part of who I was for so long that when they were gone, I found myself wondering who I was without them.
In the middle of all that heartbreak, my sister Michele unknowingly changed the course of my life when she handed me a dress in a small boutique and said, "This is so you."
She knew me well enough to recognize something in me that I had forgotten myself.
It was the prettiest dress I had ever seen.
I brought it home, and it sat in my closet for nearly a year. I never wore it. I never even tried it on.
Yet I couldn't let it go.
One day, I began researching where it came from and the artisans who made it. What started as curiosity became a passion, and that passion became Willow & Wave.
Today, our dresses are handcrafted by talented artisans in India and curated with intention for women who want to feel beautiful, confident, and completely themselves.
My sister Michele was my first financial investor, and if she hadn't picked out that dress for me, Willow & Wave might not exist.
And my brother Kenny continues to inspire me every day. His creativity, encouragement, and belief in me helped shape the dream behind Willow & Wave.
Out of loss came purpose.
Out of the rubble came Willow & Wave.
Thank you for becoming part of our story.
With gratitude,
Jenn McAteer Molino
Founder, Willow & Wave
