DesignWerket

Sustainable Clothes and Home Decor

Varberg, Halland 1 Sale On Etsy since 2019

DesignWerket

Sustainable Clothes and Home Decor

Varberg, Halland | 1 Sale

Gunilla

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Gunilla

About DesignWerket

Sales 1
On Etsy since 2019

How it all began...

I was born in a pile of fur where my parents were tailors and fur coats makers. Already as a seven old girl, I decided I wanted to become a fashion designer, so at 21 years of age, I finished university as a fashion designer.
I struggled for many years to get a job as a fashion designer… Either I was too young or others that I didn’t have any experience. My goal was to have my brand, but I knew I had to get knowledge from the industry first.
To my big surprise, when I finally started to work in the business, I find it was not at all as I had expected… As a fashion designer, you have learned in school that you are talented, and you got the eye and feeling of the forecast in trends, but as a fashion designer for chain stores, you work as a copycat. The importance of my work was not to make any designs. Instead, it was to make some minor changes to somebody else’s models. Preferably bought samples from famous shops in Paris, London or New York. -”Because if purchased in a shop abroad, then this will surely be sold in our shops!” So the garments in the shops were not designed by a fashion designer... They were chosen and copied by the buyers.
My second big surprise where the production, to get an excellent price the buyers bought from the factory that gave the lowest price, and they didn’t bother to look at the factory or ask themselves — how can it be so cheap? Who works for such a small amount of money? The ignorance of human rights made me so sad and scared about the industry.
I worked at different companies, but they were all the same, so inside me, my conscience was screaming, and my dream to start my brand grew stronger for every day. And one day the puzzle fell into place, the company that I was working for got sold and we the employees were sacked. I grabbed the opportunity and started my brand with the mission to do my design and produce it in Europe where I could control the production and see to that the craftsmen had a decent salary.
The biggest challenge I experienced where my clients… From the beginning, I sold my designed garments to resellers, and this was a real funnel. First, I had to convince the shop owners that my design was what the market was missing. The shop owners loved my garments, and many of them bought pieces for themselves, but they didn’t dare to buy it for their customers, so I had to simplify my designs…
I had my company and brand, but I was designing what the market wanted, not what I wanted the market to have. I knew the unique design pieces that I sometimes convinced the shops to buy were selling good, so in my heart, I knew I was doing right. And I also knew that the customer that love my design want to pay what it cost to make them so that all people in the chain can live on their salaries.
I have slowly moved into my right design, that means the collection is getting less and fewer models, and the style is getting more and more unique. We have also moved to sell directly to consumers, and this has made my journey so much more satisfied. We have, of course, resellers to and they are bolder and proud to have my design, and I am glad and grateful for them.
I do all production in small family factories in Greece and Poland, and we are all like a big family and I love working with them. I can sleep well at night because I know that on my garments proud people that are skilled in their occupation make them.
My designs I do in limited editions with 100 pieces per style and colour; when sold out — I create a new model. I don’t work so much with seasons, because I believe you can use the same garment and combine it in a new way.
It is now a trend to be aware of sustainability, and people are talking a lot about the overconsuming and buying second hand, organic, reused fibres, and so on. Still, please consider — WHO MADE YOUR CLOTHES? For me, human rights are essential!

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Last updated on Dec 8, 2019
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