Inspired by light
Apothalinea was inspired by a light at the end of the tunnel.
Full of sarcasm, humor and hope, Apothalinea (formerly Authentwicks Candle Co) became a passion project to help combat C-PTSD, depression and severe anxiety. Through that process I began a love affair with aromatherapy and light. I mean seriously -- who doesn't love candles… am I right?
I love how the right scent can bring back a memory, make you smile on a rainy Monday, help you focus on your breath when your anxiety takes the wheel. (aka: calm the fk down) Lighting a candle can bring you a sense of calm, nostalgia, safety. The warm flickering of that light reminds me to be grateful. There are also scents that run my dog out of the room from sensory overload and piss off my husband because our house smells like Bath and Body Works has crapped all over our home. It’s all about balance.
And while there are a million candle companies out there, how do you stand out?
Lets be clear. I swear. A lot. But I'm also a professional, classy lady as needed. I realized throughout my mental health journey that the only thing I can try to be is the best version of myself, not someone else's version of who I should be. (HELLO #defundthemedia. Stop filling my vision with photos of how I'm not worthy. I AM. YOU ARE. WE ALL ARE!!) Introspection, sarcasm and humor are what carry me through life's challenges, and I discovered that the best outlet I had in navigating my anxiety, was expressing these discoveries as unapologetically "me," through light.
Through this journey, Apothalinea was born.
“Apothalinea” is a portmanteau that describes how I wanted to live life. A “Portmanteau” is just a fancy way of saying: a word that blends the sounds of two words, and combines the meanings of two words, into one. You know, like Yelp. (Yellow pages + help). Or....Vagazzle. (...Do I need to explain that? )
Apotheosis is a word that describes a "deification." Ok yes, it’s a little odd, and definitely not in the "literal" sense... but hear me out. If we don't love and treat ourselves like the magical incredible souls that we are, who will? If we don't believe we deserve it, why would anyone else? It always starts with us.
Alinea is an old typography term for "the beginning of a new thought process." You know the paragraph symbol? That is an "Alinea." Each day is a new day, a new "paragraph," if you will. It's a new chance that brings new hope. A chance to do things differently, perhaps something the best version of ourselves would do.
That is what Apothalinea is about. Showing yourself the same love, grace and humility you show others; while always actively striving to be the best version of yourself. Not taking life too seriously, being a good human. That is the light.
Be inspired by the light.
Apothalinea is a small batch, hand-poured, cruelty-free product infused with mostly love. Sometimes it’s just straight WTF. (Hello 2020) Each product may have variations in appearance, which is the result of a unique handmade product. I’ve already confessed I’m not perfect, but like you-just perfect in my imperfections :)
I hope that this brings as much joy into your home as it brings me in creating it.
Also PS. I swear. A lot. Be prepared.
PPS. Bigger picture feel good shit: 5% of our profit will be donated to PAWS & The Soup Ladies. I’d like to do more, and plan to as business grows. If you’d like to read more information on these organizations, check it out below!
https://www.paws.org
http://www.soupladies.org
