Seller Handbook

Help optimize your shop and listing pages by learning how search engines work—and the steps you can take to help shoppers find you on Google.

Insights from the European Union Intellectual Property Office, along with the relevant tools and activities intended for small businesses in the EU.

Use this guide to help keep your Etsy account protected. Plus, find out how to get in touch with the Etsy Support team.

From magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season.

With inflation on the rise, it’s a good time to review whether your current prices are covering the cost of your materials, time, labor, and overhead.

Show off everything your shop has to offer with seasonal strategies for appealing to shoppers.

Check out tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more.

Use this cheat sheet to help get your shop ready to fulfill holiday orders and appeal to buyers.

Increasing your conversion rate may improve where your listings rank in Etsy search. Check out these tips for increasing your views.

For these sellers, Star Seller provides helpful insight into their customer service—and a confidence boost. Hear about their experiences.