Seller Handbook

We’re making it even easier to understand how your shop is doing – and giving you tools to take action faster. These improvements are designed to save you time, streamline your workflow, and help you reach and retain more buyers – just in time for the busiest shopping season of the year.

Stay on top of what matters most

Today’s top tasks on your dashboard

See your most important tasks right at the top of Shop Manager – so you can tackle them quickly and keep your business moving. Your dashboard now highlights time-sensitive actions like dispatching orders, responding to messages, and managing or renewing listings, all in one place. And this is just the start – we’ll continue improving this space with more updates rolling out through the rest of the year. See what’s new in your Shop Manager.

What else is new:

• New filters and quick actions in Recent Activity help you quickly see how buyers are interacting with your shop. From checking item stats and sending offers to posting public review responses, you can act on important updates straight from your dashboard in just one click – making the most of buyer relationships to better help you make more sales. Check it out.

• New seller checklists guide new sellers through the most important actions to set up a high-quality shop and reach their first sale faster, right from the Shop Manager dashboard.

• On-the-go education for new sellers (Pilot) delivers microlearning lessons straight to your phone, helping you set up your shop, create listings, market your business, and more – at your own pace. To get started, you’ll complete a short enrolment page before receiving the lessons directly on your phone. Read more in the Seller Handbook.

Save time with smarter tools

AI-powered tools designed to help streamline your workflow

We’re rolling out a suite of optional AI-powered tools to help you update listings and communicate with buyers faster and more easily than ever. These include:

• Updated listing title guidance including an optional tool that recommends clear, buyer-friendly titles to help shoppers quickly understand what you’re selling while also performing well in search. Eligible listings in English will appear in your Search Visibility dashboard, where you can bulk edit one or many at once, with real-time feedback to guide your edits. Learn more in the Seller Handbook.

• Attribute suggestions that help you quickly add missing details from your Search Visibility dashboard so buyers can find your items more easily. This feature is currently available for listings in the Wall Hangings and Prints categories, with more categories to come. As the feature expands, you’ll see new suggestions appear right in your dashboard.

• Writing Assistant, an optional tool that drafts personalised responses to buyer messages based on your shop’s details—helping you save time and reply faster without losing your unique voice. It could also help you make the sale: sellers who respond to messages from prospective buyers in less than two days have a 27% higher conversion rate on average.* You can use the Writing Assistant on desktop or on the go in the Etsy Seller app. The feature is currently available to a small group of English-speaking US sellers as we work on expanding it to more sellers. Explore these updates in the Messages section of Shop Manager.

What else is new:

• Autobilling is now available for all non-US sellers to simplify your monthly bill payments and help keep your shop running smoothly. Enrol in autobilling here.

• A new Policy Violations page in Shop Manager based on your feedback brings everything into one place, making it easier to see which listings have been actioned, and learn more about our policies to help avoid future issues. We’re gradually rolling out listing appeals, which will give you the option to request a review if you believe a listing was removed in error. Testing begins this year with listings removed under our Creativity Standards policy, and will expand to more policy areas over time. Learn more here.

• The redesigned Community Hub is launching this autumn! Built with seller feedback, the redesigned Hub makes it easier to connect, learn, and grow with fellow sellers. You’ll soon have AI-powered search to quickly surface resources, a new education and insights section, and an improved Teams experience to discover and join groups. Learn more here.

• Messages post-purchase updates make it easier to keep buyers informed after they’ve purchased, with automated order confirmations, dispatch, and delivery notifications built right into Messages. That way, your customers stay in the loop, and you get more time back in your day.

• The reviews page now loads in just 55 milliseconds in the Etsy Seller app, so you can see buyer feedback faster.

Grow your reach and connect with more buyers

Marketplace insights powered by real Etsy data

Want to know what buyers are searching for right now? Marketplace Insights helps you spot rising trends, choose the best keywords for your listings, and plan inventory with confidence – all based on real Etsy search data. Every seller gets 15 free keyword searches per week. And for those who want even more insights, you can unlock unlimited access with an Etsy Plus subscription. The tool will roll out to all sellers over the coming weeks – jump in and start exploring as soon as it’s live in your Shop Manager.

What else is new:

• New colour themes for Etsy Plus give you more ways to personalise your Shop Home so your brand’s style shines through. See what’s new with Etsy Plus.

• Etsy Ads improvements have made it easier for shoppers to find exactly what they’re looking for – helping you make more sales. As we shared in the Spring, we’ve been working on enhancing ad placement in search, and those changes are paying off: sellers saw millions of dollars in additional annual sales from advertised listings. Check out Etsy Ads here.

We’re committed to regularly improving your experience with updates like these – and we’re also hard at work building new tools and features to help you grow. We’d love to hear how these updates are working for you. Let us know in a short survey.

*Based on 2024 conversion metrics of sellers who responded to buyer messages in less than two days rather than more than two days.