Seller Handbook

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Seller Handbook

2022 Etsy Design Awards Seller Guide

Submit your most unique piece for a chance to win.

By Katy Svehaug May 16, 2022

The 2022 Etsy Design Awards is a salute to our inspiring sellers—and their one-of-a-kind finds that blow our minds. Sound like you? Then show us! Submit your most unique piece for a chance to win.

Read on to learn more about this year’s competition, then enter your submission here. Submissions will be open from May 16, 2022 through May 27, 2022.


Submit your item for consideration to be named the Grand Prize Etsy Design Award Winner, the People’s Pick Etsy Design Award Winner, one of ten Category Etsy Design Award Winners, or one of 100 finalists.

1 Grand Prize Etsy Design Award Winner

  • $20,000 USD cash prize
  • Cover feature in an upcoming 2022 Etsy Market Lookbook

1 People’s Pick Etsy Design Award Winner

  • $5,000 USD cash prize

10 Category Etsy Design Award Winners

  • $1,000 USD cash prize per winner

All winners will also receive:

  • A winner shop badge
  • Mentorship from Etsy experts
  • Features on Etsy’s marketing channels, including social media, blog, email, and an Editor’s Picks page
  • Features on The Expert’s marketing channels

All finalists will receive:

  • $250 USD Etsy Gift Card
  • Finalist Shop Badge
  • $50 USD in Etsy Ads credits
  • 50 free listing credits
  • Promotion on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page
  • Item feature in an upcoming 2022 Etsy Market Lookbook

Enter now


Select the option that best represents your handmade or vintage entry.

Category Details
Art Prints, Drawing & Illustrations, Painting, Sculpture, Glass Art, Fiber Art, Fine Art Ceramics
Clothing & Accessories Tops & Tees, Hoodies/Sweatshirts, Dresses, Pants, Jacket/Coats, Pajamas/Robes, Costumes, Keychains, Headbands, Totes, Hats/Caps, Handbags, Scarves/Wraps, Hair Accessories, Shoes, Backpacks, Belts
Furniture Bedroom, Dining room, Living room, Entryway, Office, Kids Furniture, Patio Furniture, Fire Pits, Garden boxes, Mailboxes, Planters, Outdoor games
Home Decor & Lighting Wall Decor, Rugs, Wreaths, Candles & Holders, Accents, Frames, Pillows, Vases, Clocks, Mirrors, Chandeliers, Pendant lights, Lamps, Sconces, Shades, Fixtures, Lanterns & Outdoor Lighting
Jewelry Rings, Necklaces, Earrings, Bracelets, Watches, Jewelry Storage
Kids Kids furniture, Bedding, Kids decor/mobiles, Baby & Toddler Toys, Stuffed Animals/Dolls, Learning & School, Games & Puzzles
Kitchen & Dining Drink & Barware, Dining & Serving, Cookware, Kitchen Storage, Kitchen Decor, Coffee/Tea Makers
Pets Collars & Leashes, Clothing, Furniture, Carriers, Feeding, Toys, Bedding
Weddings & Celebrations Party Supplies, Greeting Cards, Stationary, Calendars, Invitations, Giftwrap, Bridesmaid/Groomsmen/Couple Gifts, Wedding Favors, Decor/Signage, Dresses, Guest Books, Hair accessories/Veils
Vintage Furniture/Decor/Lighting (see above), Men’s & Women’s Clothing & Accessories (all seasons)

Judges: Etsy x The Expert

This year, we’re teaming up with The Expert and their community of esteemed interior designers —including Jake Arnold, Jenna Lyons, and Brigette Romanek!—to handpick the Etsy Design Award winners. Here’s the who’s who :

The Expert: The Expert connects anyone, anywhere with world-renowned interior designers via video consultations. Its virtual design platform breaks down the traditional barriers that have existed between in-demand designers and clients, democratizing access to personalized advice, guidance and support from trusted home Experts.

  • Jenna Lyons: Jenna Lyons was the President and Executive Creative Director of the American retail chain J.Crew Group for nearly a decade. Jenna is now Co-Founder and CEO of direct-to-consumer beauty brand, LoveSeen, as well as title role and Executive Producer of STYLISH with Jenna Lyons, currently streaming on HBO Max. Jenna resides in New York City with her son Beckett.
  • Brigette Romanek: Fueled by her passion for design and excitement for innovation, Brigette founded Romanek Design Studio in 2018 with the goal of creating stunning interiors that delight, while never sacrificing livability. Since then, Brigette is honored to have been recognized three years running on the coveted AD 100 Top Designers in the World, Elle Décor A Lists, 1stDibs 50 and The Hollywood Reporter’s Top 20 Designers in Los Angeles.
  • Jake Arnold: Jake Arnold is at the forefront of a new wave of designers creating fresh, modern spaces that transcend time and trend. Jake’s unique aesthetic emerges from an approach that integrates the traditional design of his London upbringing with the relaxed lifestyle of California, where he leads a full-service design studio. He and his work have been featured in publications such as the New York Times, Architectural Digest, Home & Gardens, and Elle Decor.

Dayna Isom Johnson is the trend expert for Etsy and a judge on the NBC primetime series ‘Making It’. As part of her role at Etsy, Dayna is responsible for keeping her finger on the pulse of the hottest trends on the market. She is in constant pursuit of new and unique finds on Etsy in an effort to unearth the latest and greatest designs, up-and-coming Etsy shops, and sellers with exciting stories.

The statements above are provided by each brand/person and are not endorsed by Etsy.

Submissions will be evaluated based on the following criteria:

  • Eye-catching craft: Does your item showcase your unique craftsmanship and skill?
  • Bold vision: Is your item stunning, best-in-class, unique or imaginative?
  • Personal story: Your maker or curator story.
  • Top-notch branding: Does your shop feature high-quality photography, clear, compelling descriptions, and excellent customer service?You can read more about the criteria here.

How to enter

Ready to submit your item? Complete your entry in just three steps.

Step One: Take a moment to confirm that you are eligible to apply. Please review the full Official Rules before entering.

Step Two: Next, double-check that your shop is in tip-top shape. Here are some helpful ways to make it stand out from the rest. Note that your item must have at least three photos, and your shop must have five or more listings.

Step Three: Submit your expertly-crafted, high-quality, flat-out amazing item.

Enter now

Once you've submitted your item, you can let everyone know you’ve entered the Etsy Design Awards using #TheEtsies.

Tips for perfecting your submission

Here are a few best practices to keep in mind before submitting your listing:

  • A strong item submission. Make sure you pick your shining star item—it should be original, innovative, high quality, have a wow factor, and serve a purpose.
  • Great photos. Your listing should have high-quality photography with a strong aesthetic to show off your branding and tell a cohesive story. Include at least five photos from various angles. Better yet, use all 10 photo spots to show off what makes your item incredible. Check out our Ultimate Guide to Product Photography for insights on lighting, shooting, and editing your photos.
  • An optimized listing and shop. Make sure your listing is set up for success by using all 13 tags and filling out your item description with clear, compelling language. Also, make sure you have at least five listings, complete your shop policies, and consider shipping globally and offering free shipping.
  • Your story. We want to hear about your maker/curator story to learn more about you and your shop, so make sure you share it in your about section. Share where you draw your inspiration from and how your shop came to be. Read How to Craft a Killer About Section for more tips.

Insights from past winners:

"Make sure that you’re submitting your best work, and that it’s unique! It doesn’t need to be groundbreaking, but make sure it has something special. And make sure your shop is looking good. For us, I think having a range of price points also helped. You want to be a good ambassador."

—Martinus Pool of AdrianMartinus; Grand Prize winner, 2020

“Choose a product that has a very good story or background story to it. There should be a clear message about why this product is needed, who would like to have it, and attractive in terms of imagery—strong photos are very important, too.”

Sian Zeng; Grand Prize winner, 2019

Additional resources:

[Listen] Pro Tips From Last Year’s Etsy Design Awards Winners: Find out how these 2020 Etsy Design Awards winners chose which product to enter and how they made their shop and listing shine for the judges.

[Read] Introducing the Winners of Etsy’s 2020 Design Awards! Feast your eyes on all the creative genius on display in last year’s top designs, and discover the people—and the passion—behind the products.

[Watch] Meet Wallpaper Artist Sian Zeng, Grand Prize Winner of the 2019 Etsy Design Awards: Go behind the scenes with the 2019 Etsy Design Award Grand Prize Winner to see how she transforms her hand-painted artwork into interactive wallpaper patterns.


Q: What are the Etsy Design Awards?

A: The Etsy Design Awards (aka The Etsies) is Etsy’s global awards program. Honoring the work of sellers from around the world and across multiple categories, The Etsies celebrate Etsy’s global community of creative entrepreneurs and shines a spotlight on their unique talents. From 100 finalists, one seller will be crowned the Etsy Design Awards Grand Prize Winner, while 10 others will be named Etsy Design Awards Winners in each featured category. In addition to these awards, the People’s Pick Etsy Design Award will be given to the top-voted finalist. The winner of the People’s Pick Etsy Design Award will be determined by a community vote, which will open when the finalists are announced in June 2022.

Q: What item should I submit from my shop?

A: Some questions to consider when choosing which item to enter are:

  • Does this item best represent my talents?
  • Does this item have a “wow” factor?
  • Does this item have an interesting backstory?
  • Is this item made with unique materials?
  • Does this listing have high-quality photography?

Q: What are the criteria my product will be judged on?

A: While your item does not need to meet all of these criteria, below is a breakdown of what will be considered:

  • Eye-catching craft: Does your item showcase your unique craftsmanship and skill?
  • Bold vision: Is your item stunning, best-in-class, unique or imaginative?
  • Personal story: Your maker or curator story.
  • Top-notch branding: Does your shop feature high-quality photography, clear, compelling descriptions, and excellent customer service?

Q: How are the Etsy Design Awards winners determined?

A: Etsy will narrow down all the applicants to a maximum of 100 total finalists across the 10 categories. After the initial review, the Etsy Design Awards judging panel will be reviewing and selecting finalists according to the criteria above to determine the Etsy Design Awards Grand Prize Winner and the ten Etsy Design Awards Category Winners. The People’s Pick Award Winner will be given to the top-voted finalist during the voting period in June 2022. Please see Submission Terms for details.

Q: Which category should I enter?

A: There are 10 categories to choose from. Please see our category breakdown to help determine which category best fits your item.

Q: Can I enter more than once?

A: You may enter one product per shop that you own. We recommend choosing the item that you feel best represents your talents.

Q: Do I need to have an Etsy shop to enter the Awards?

A: Yes, an Etsy seller account with at least five (5) active listings is required to enter the Etsy Design Awards.

Q: How do I enter the Awards?

A: To enter the Etsy Design Awards, simply follow the steps outlined here.

Q: Can I edit my submission?

A: Yes, you will have a chance to review your submission, but you must complete your submission when you start it. You will not be able to save it or return to it.

Q: What are the submission dates?

A: Submissions will be open from May 16, 2022 at 12:01 am ET until May 27, 2022 at 11:59 pm ET. Finalists will be notified in early to mid June and award winners will be announced in July 2022.

Q: What if I miss the deadline for submissions?

A: To be fair to all applicants, and in accordance with the Submission Terms, we are unable to accept entries after the submission deadline.

Q: What are the Awards rules and prizing details?

A: The Etsy Design Awards rules and prizing details can be found in the Submission Terms.

Q: What criteria must I meet in order to apply?

A: To qualify for an eligible submission, you must meet the following criteria:

  • Your shop is active.
  • Your shop has at least 5 listings.
  • Your submitted item has a minimum of 3 photos.
  • You are the owner of the shop and are submitting yourself (please do not enter on another shop’s behalf).
  • You are only submitting one submission per shop.
  • Your shop and items comply with Etsy Guidelines and Etsy Seller Guidelines.
  • If your item is vintage or one-of-a-kind, we require that you put this item on hold from the time you enter until finalists are announced in June. If your vintage or one-of-a-kind item sells during this period, your submission becomes null and void.

Q: Sellers from which countries are eligible to enter The Etsy Design Awards?

A: Sellers in the following countries may enter: United States, District of Columbia, Puerto Rico, Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Japan, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, the United Kingdom, and Vietnam.

Q: Why is my country not included?

A: While we’ve tried to be as inclusive of as many sellers globally as possible, due to legal restrictions, the Etsy Design Awards is not open to sellers in all countries.

Q: What’s the best way to prepare my shop for the Etsy Design Awards?

A: We’re looking for eye-catching listings from shops that offer a great customer experience. If you become a finalist, all eyes could be on your items. To prepare for a potential increase in traffic and to give your submission an edge, make sure your shop is in the best possible shape. That includes best practices like completing your shop policies, writing a descriptive yet easy to understand title and using all 13 tags in your submitted product’s listing, and of course, capturing all its best angles with at least five photos (read 7 Essential Types of Product Photos for ideas!). Want to take your submission to the next level? Include a listing video to really show off your product or its process. Bonus tip: Consider going the extra mile for customers and standing out to judges by shipping globally.

Q: How will I find out if I am a finalist?

A: Etsy will notify all finalists directly using the email address provided with their submission by mid to late June 2022. See the Submission Terms for more information.

Q: How will I find out if I am a winner?

A: Etsy will notify all winners directly using the email address provided with their submission by late June 2022. We will also notify the public of all the Award winners on no later than July 31, 2022. See the Submission Terms for more information.

Q: Can vintage sellers participate? What happens if my item sells during the Awards?

A: Yes! Vintage sellers are welcome to submit an outstanding vintage find in the Vintage category, so long as it meets Etsy’s vintage policy. If you have multiple quantities of your item, we suggest that you continue to replenish any sold listings submitted until the winners are announced. If your item is one-of-a-kind, we require that you put this item on hold from the time you enter until finalists are announced in June in order to remain eligible. If your item is selected as a finalist, we ask that your item remains on hold until December 31, 2022. Here’s more information on how you can reserve a listing.

Q: How is the People’s Pick Award winner chosen?

A: The People’s Pick Award is determined by community vote. Between June 14, 2022 and June 21, 2022, shoppers can vote for a finalist that they love using Etsy’s favoriting tool. To favorite an item, simply hover over the image of the item and click the heart button that appears. The People’s Pick Award winner will be determined by the item that receives the most eligible favorites during the voting period (June 14 - 21, 2022). See the Submission Terms for more information.

Submission Terms | Terms of Use | Privacy | Interest-based ads | Enter now


Katy Svehaug from CactusCurio

Katy Svehaug is a Brooklyn-based writer and maker.

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