Celebrating 13 years of Etsy with a special sales event

Etsy’s turning 13, and we’re kicking off a special sales event on June 18 to celebrate. Participate in the birthday sales event by discounting one or more of your items by at least 10%. Your discounting can also include a minimum order value or free shipping to be part of the event. We’ll be promoting the sales event to shoppers through marketing emails, site banners, social media, press coverage, and Etsy’s homepage.

How to participate

Create a sale by discounting your listings between 10% and 70% during the sales event, June 18-22. We’ll be creating a unique shopping page during the event that will encourage shoppers to discover special on-sale items by category. Any item that meets the criteria for the sales event has the opportunity to be featured in our promotional marketing.

What to promote

We designed this sales event to celebrate the one-of-a-kind items that can only be found on Etsy. This is a great chance to run a sale to help introduce a new world of buyers to your brand. Check out our key shopping dates calendar where we provide insights on what shoppers are usually looking for during different times of the year to help you plan your promotions. Need tips on pricing and discounting? Check out Organizing a Productive Promotion for Your Shop in the Seller Handbook to learn more.

Share your sale

We’re making it easy for you to share your sale with your followers on social media. We’ll be adding a custom image from the birthday sales event to the social media tool at the start of the sale on June 18 so you can let your followers know you’re running a promotion. We’ll let you know as soon as the new image is in the tool and ready to share.

We’re excited to celebrate our birthday with you, and bring new buyers your way!