Etsy Ads is a powerful tool that helps Etsy shop owners get their listings in front of more shoppers on Etsy. And now, it’s even better! We’ve made improvements to the Etsy Ads dashboard based on feedback from sellers like you. These changes give you more control over your advertising campaign. Plus, they make it easier for sellers with lots of listings to decide which products to advertise. Read on to see what’s new.

More insights help you make smart decisions

Dive deeper into the data to see how your campaign is performing with new listing-level stats! Now you can see the click rate and return on ad spend (ROAS) for each of the listings you’re advertising. Click rate is the percentage of your ad views that result in a click. And ROAS tells you how much you've made from every dollar you’ve invested in advertising.

These more detailed stats can help you better understand which ads are bringing you the most traffic—and profit—so you can make the most of your advertising budget. We’ve redesigned the page so you can see all these stats for each of the listings you’re advertising and added a toggle so you can quickly start or stop advertising a specific listing based on how it’s performing.

Check out Quick Tips for Taking Your Etsy Ads Campaign the Next Level in the Seller Handbook for more tips on measuring the performance of your campaign.

Visit your dashboard to see your stats.

Easier ways to manage the listings you’re advertising

We’ve made it easier to select which listings you want to advertise. Now you can see more of your listings at once so you can quickly select the products you want to promote.

Manage the listings you’re advertising.