You put a lot of work into creating a unique brand and special products to catch the attention of shoppers. But shoppers are motivated by more than the thrill of finding an item they love. With every click, they’re doing the mental math to decide how much they’re willing to pay for an item—and shipping costs are huge factor in that decision. Almost 8 in 10 consumers say that free shipping would make them shop online more, according to research conducted by Walker Sands.

What does that mean for your business? Offering free shipping makes your shop more competitive, especially during the holiday shopping season, when free shipping is so common. It also gives shoppers an added incentive to buy from you—and spend more when they do.

Explore strategies for appealing to prospective buyers, reducing shipping costs, and developing a competitive shipping strategy in our Ultimate Guide to Shipping.

Continue reading > Chapter 22: How Paid Advertising Works

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