Seller Handbook

Advice and inspiration for successfully running your Etsy shop

Seller Handbook

The Ultimate Guide to Starting an Etsy Shop

Learn the basics of setting up a shop, making your first sale, and growing your business.

By Etsy Staff Jun 16, 2020

Welcome to selling on Etsy! When you're getting started, it feels like there are so many things to do for your new shop. It can be overwhelming just trying to figure out where to begin. In this guide, we'll walk you through the most important things to consider for launching a successful shop, as well as resources on shipping successfully, connecting with customers, and growing your shop over time.

Setting up shop

Top Tips for Choosing Your Etsy Shop Name

Your Etsy shop name is the foundation for your brand. Check out these tips on choosing a name that will work for your business.

Customizing the Look of Your Shop Home

Tips for creating a strong visual brand through your shop icon, banner, and more.

Creating Listings That Convert

Increasing your conversion rate may improve where your listings rank in Etsy search. Check out these tips for increasing your views.

Keywords 101: Everything You Need to Know

Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

The Ultimate Guide to Product Photography

Learn everything you need to know about how to take photos that get shoppers to click and buy, including tips on lighting, shooting, editing, and more.

5 Common Mistakes New Etsy Sellers Make

Experienced Etsy sellers share lessons they learned while building successful creative businesses on Etsy.

Your first sale

4 Steps to Shipping Success

Learn more about how to keep your shop competitive with tips for appealing to prospective buyers, reducing shipping costs, and resolving unexpected challenges.

Encouraging 5-Star Reviews and Repeat Customers

Dazzle your customers and get glowing reviews with these customer service tips based on Etsy’s research.

Getting Paid: 7 Ways to Streamline Your Shop Finances

Avoid deposit delays and keep your shop running smoothly using this Etsy Payments checklist.

Growing your business

Understanding Your Shop's Performance With Shop Stats

Explore your shop’s personalized performance dashboard and learn which data to track depending on your business goals.

Creating a Small Business Budget

Make sure you’re covering expenses and planning for the future with a budget that helps your business grow.

The Essentials of Marketing Your Business

Get off to a smart start with tips on understanding your target customer, refining your brand voice, and defining your unique selling proposition.

The Ultimate Guide to Social Media Marketing

Learn more about the best use of each social media platform, along with ideas for attracting new followers and creating effective content.

The Ultimate Guide to Advertising

Learn how to maximize the impact of your advertising, from timing your Etsy Ads campaign effectively to deciding which listings to promote.

Tips for Getting Featured on Etsy

Observe these dos and don’ts to improve your chances of getting featured by Etsy’s editors, merchandisers, and Social Media team.

Additional resources for sellers

  • Be sure to subscribe to our seller email list for important updates about your Etsy shop, new features, and personalized tips to help grow your business.
  • Follow Etsy Success on Instagram and Facebook for more advice and inspiration on running an Etsy shop.
  • Subscribe to the Etsy Success podcast to hear directly from sellers, Etsy staff, and other experts on a variety of topics.
  • Etsy Teams: Etsy Teams are groups run by members, for members, to provide support to one another. As part of a Team, you have access to advice, inspiration, and growth opportunities direct from a community of sellers like you. Members often come together around initiatives like local selling events, collaborative social media campaigns, and educational workshops.
  • Etsy Forums: The Etsy Forums is a place for members of the Etsy seller community to gather and discuss a wide variety of topics about running a creative business.
  • Seller stories from the community: Explore sellers’ Inspiring Workspaces, hear from entrepreneurs who’ve Quit Their Day Jobs, and more in our ongoing seller features.


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