Seller Handbook

Advice and inspiration for successfully running your Etsy shop

Seller Handbook

Trend Watch Spring 2013 With Etsy’s Mary Andrews

An Etsy trends expert predicts that brights colors, eco-friendly materials, and fresh takes on personalization will shine in the season ahead.

By Mary Andrews Feb 28, 2013
Photo by NelliUzun

As Etsy’s Lead Merchandising Specialist, I help map out our merchandising campaign calendar and shopping emails (FindsFashion,WeddingsDudes, and Gifts). I also help maintain Etsy’s curated channels, track and analyze shopping trends and work closely with our PR team to help fulfill press requests. In an even smaller nutshell, I’m scouring the site constantly, unearthing fresh products and shops to share seller stories with the rest of the world.

The Etsy Merchandising Team from left: Gabriella Cetrulo, Mary Andrews, Emily Bidwell, Nicole Smith, and Gillian Herring.

We track trends up to six months in advance for seasonal campaigns, and we analyze trending data on the site as it happens in real time — this allows our team the flexibility to plan ahead and promote trends as they crop up. The coolest part about my job? Hands down, discovering and sharing the talents and stories behind the independent shop owners I come across every day on Etsy.com.

Here are my top trend picks for spring 2013, followed by some tips for incorporating some of these ideas into your Etsy shops:

1. Scarf from princesstoadie; 2. Jars from BeachBlues; 3. Beads from LiKeBeads8; 4. Garland from StudioMucci; 5. Bathing Suit from MinnowBathers; 6. Invitation from BanterandCharm; 7. Lap Desk from EJbutik.
1. Top from Jessicaleighjones; 2. Clutch from TeslerMendelovitch; 3. Bowls from FringeandFettle; 4. Terrarium from megamyers; 5. Invitation from PuddleduckPaperCo; 6. Blanket from littlehipsqueaks; 7. Dress from alexandrakingdesign; 8. Phone Case from CaseOfIdentity; 9. Rattles from littlesaplingtoys; 10. Scarf from gertiebaxter.
1. Pillow from ClassicByNature; 2. Headband from LittleCarousels; 3. Measuring Spoons from ShopRethink; 4. Blanket from SewnNatural; 5. Shorts from ErinElsie; 6. Leggings from ZIBtextile; 7. Vase from CarriageOakCottage.

Look for oversized florals, polka dots, and geometric motifs to make a splash this spring. Color-wise, in addition to classic pastels and bright jewel tones, look out for emerald greens — the shade deemed by Pantone as the 2013 color of the year.

1. Chandelier from junkyardlighting; 2. Bookcase from triple7recycled; 3. Coat Rack from Fosteria; 4. Planter from fbstudiovt; 5. Planter from PlantWorksPDX; 6. Headboard from ThePalletShop.

With Earth Day right around the corner, reclaimed, resourced, and recycled materials will take center stage. Creative new uses for old things and innovative ways to use eco-friendly sourced materials will be on trend and good for the environment at the same time.

1. Necklace from RiverValleyJewelry; 2. Pendants from merriweathercouncil; 3. Collar Stays from TagYou'reIt; 4. Phone Case from TheCaseOfMrPelham; 5. Collar from SalukiFeathers; 6. Cookies from DolceBellabyErin.

This tried-and-true trend will continue to pick up steam in timeless and new forms — everything from custom names, initials, monograms, star signs, symbols, codes, lyrics, photos, and colors will ring true with what Etsy shoppers are looking for. Especially with Mother’s Day on the horizon, fresh ways to customize items will make for unique gifts.

Tips for Sellers

  • To keep your finger on the pulse of trends as they happen, keep an eye on Etsy's new Trending Items section, which is continually updated with shoppers’ top finds from around the marketplace daily.
  • Take a look at your current line and think about ways you can incorporate spring colors, a new material, or special form of customization. Interpreting trending ideas into your current artistic voice or point of view is always an authentic way to succeed with any given trend.
  • Already have items that fit the bill? Take advantage of shoppers searching by trend by updating your relevant descriptions and tags.

What are your favorite spring trends and styles? Share your ideas and tips in comments.

Author

Mary Andrews

Mary Andrews helps lead Etsy’s Merchandising team. She’s passionate about helping independent businesses creatively leverage their brands. When she’s not exploring the depths of Etsy for unseen treasures, you’ll find her nerding out over data, taking on a new DIY project or researching plant varieties to try growing with her husband in their urban garden.

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