Buyers are planning to kick off their holiday shopping early—even earlier than last year!—to make sure their gifts arrive on time. And when shoppers are tracking down items on their loved ones’ wish lists, they’re always looking for a great deal. That’s why we’re excited to announce we’re bringing back our Early Holiday Sales hub. Buyers can buy on-sale items from this page starting November 1.

You may be thinking “What about Etsy’s Cyber Week Sales Event?” Don’t worry, we’ve got big plans in store for Cyber (it just might be our biggest one yet)! We’ll share more details on that soon, but if you extend your sale through December 1, you’ll likely reach Cyber shoppers, too.

In summary, our expert advice is to put your listings on sale from Nov. 1 to Dec. 1. Here are a few other things you should keep in mind:

• Timing is key: Holiday shoppers want to know their gifts will arrive on time. Make sure your processing times are up to date and your shipping profiles are filled out completely.
• Make gifts feel more meaningful: Shoppers worried about shipping delays may opt to send gifts directly to the lucky recipient. Turn on the gift wrap option in your shop so shoppers can add that special touch.
• Free shipping can help seal the deal: Online shoppers have come to expect free shipping and the holiday season is no different. Set up a free shipping guarantee.
• Show off with listing videos: A video is a great way to let shoppers see all the sides of your product in ways that photos can’t. That’s especially important this year since they’re picking up more gifts online than in stores. You can upload a video for the listings in your shop by [editing the selected listing in the Listing Manager] (https://www.etsy.com/your/shops/me/dashboard).

Be sure to check out The Ultimate Guide to Holiday for more tips to help you make the most of the season.