Seller Handbook

Advice and inspiration for successfully running your Etsy shop

Putting on a Holiday Promotion

Learn how to attract seasonal customers and holiday shoppers with these tips from Etsy shop owners.

By Katy Svehaug Sep 5, 2017

5 Ways to Optimize Your Etsy Shop’s Keywords for the Holidays

Refresh your titles, tags and item descriptions to increase your shop's chances of getting found by shoppers.

By Katy Svehaug Mar 17, 2017

How to Promote Your Shop on Social Media

Get the word out about your Etsy shop! Learn how to promote your business on Instagram, Facebook, Twitter and Pinterest.

By Katy Svehaug Jan 5, 2017

How Etsy Sellers Celebrate Holidays Around the World

From carrying on local customs to cooking up beloved family recipes, here’s how the Etsy community is getting festive this holiday season.

By Katy Svehaug Dec 8, 2016

Inspiring Workspaces: Puppet Pie Shop

Learn how this Sesame Street puppeteer created her dream studio in a renovated pie factory.

By Katy Svehaug Oct 27, 2016

4 Holiday Shipping Tips for Etsy Sellers

With buyers eager to receive orders in time for gift giving, here’s how to streamline your shipping process to stay stress-free this holiday season.

By Katy Svehaug Oct 11, 2016

How to Set Up a Shipping Station for Your Etsy Shop

Five experienced sellers share their tips for streamlining your shipping process, which could save you time and even some money.

By Katy Svehaug Oct 4, 2016

6 Ways to Create Blog Content Your Customers Will Love

Jumpstart your blog and boost your SEO with tips from editorial experts like Elsie Larson of A Beautiful Mess and blogger Brigette Muller.

By Katy Svehaug Sep 27, 2016

Trend Watch With Moorea Seal

From channeling retro '70s icons to accessorizing with copper tones, here are the hottest trends from entrepreneur and author Moorea Seal.

By Katy Svehaug Sep 8, 2016

5 Tips for Balancing Business and Baby

Whether you’re a new or expecting parent, these Etsy shop owners offer insights into how they've grown their families — and their businesses.

By Katy Svehaug May 5, 2016