Seller Handbook

Advice and inspiration for successfully running your Etsy shop

I Opened My Etsy Shop, Now What?

Build on the momentum of opening your shop with these tips for getting your first sale and establishing a successful business.

By Audrey Manning May 30, 2017

How to Critique Your Etsy Shop

Learn how to get your shop into top shape with this handy checklist.

By Geneva Perezcastaneda May 22, 2017

How to Open an Etsy Shop in 4 Steps

Ready to start selling on Etsy? This step-by-step guide will take you through the process, from choosing a shop name to opening for business.

By Taylor Combs Mar 21, 2017

Brainstorming Keywords for Tags and Titles

Ask yourself these questions to uncover the titles and tags that will help shoppers find your products.

By Michelle Spaulding Mar 20, 2017

5 Ways to Optimize Your Etsy Shop’s Keywords for the Holidays

Refresh your titles, tags and item descriptions to increase your shop's chances of getting found by shoppers.

By Katy Svehaug Mar 17, 2017

Give Your Titles, Descriptions and Tags a Makeover

Using keywords in your listing title, description and tags helps shoppers searching on Etsy find your items. Learn how to take them from good to great.

By Danielle Maveal Mar 16, 2017

How to Get Found in Search

Getting found in search may seem daunting, but all it takes is a little know-how.

By Etsy Staff Oct 27, 2016

5 Common Mistakes New Etsy Sellers Make

Experienced Etsy sellers share lessons they learned while building successful creative businesses on Etsy.

By Katy Svehaug Mar 10, 2016

Refresh Your Shop in 3 Steps

In the day-to-day hustle and bustle, what details have you overlooked? Fill the gaps and rejuvenate your business in three simple steps.

By Julie Schneider Jan 14, 2016

The Essentials of Online Advertising

Advertising is one way to help shoppers discover your products. Get to know the basics of online advertising to accelerate your marketing efforts.

By Andrew Hapke Oct 23, 2015