Seller Handbook

Advice and inspiration for successfully running your Etsy shop

Pricing illustration

Pricing, taxes and finance

Practical information to take the stress out of pricing your items, bookkeeping and taxes

Set Goals for Your Business By Tracking the Stats That Matter Most

Understanding your conversion rate and looking at long-term data for your shop can help you set measurable business goals.

By Lilith Ben-Or May 1, 2017

9 Tax Terms Etsy Sellers Should Know

Opening a new business also opens up a whole new world of tax forms. We've got you covered with this handy glossary of tax terms for the self-employed.

By Michael Mincieli Feb 21, 2017

4 Tips for a More Organized Tax Season

A few small changes to your workflow can make filing your taxes a little easier.

By Taylor Combs Sep 8, 2016

4 Ways to Finance Your Business's Growth

Don't let a lack of funds stop you from going after your big business dreams. These shop owners share their tips for creatively covering expenses.

By Taylor Combs Jun 7, 2016

Forecast Your Business Growth in 8 Steps

Looking at your past sales data can help you set an informed goal for future growth and plan for big investments. Use this worksheet to get started.

By Graham Ashcraft Jan 7, 2016

Taxes 101 for Etsy Sellers

This simple tax guide outlines the basics for Etsy sellers in the United States — and it’s not as scary as you might think.

By Michael Mincieli Nov 6, 2015

Are You Paying Yourself Enough?

Learn tips on how to price your products in a way that accounts for your time and skill.

By Taylor Combs Jul 30, 2015

Tips for Tracking Your Business Expenses

Keeping track of how much you spend is the first step to setting your business up for long-term success. Here's how to get started.

By Taylor Combs Jun 23, 2015

Mastering the Art of Discounts

Promotional discounts can be a great way to attract shoppers, but they can also backfire. Learn how to perfect promotions with tips from Etsy sellers.

By Julie Schneider May 27, 2014

How to Price Like a Pro

Finding a pricing sweet spot can be tricky. Here's the skinny on two savvy strategies, along with an interactive worksheet.

By Abby Feuer Mar 25, 2014