Seller Handbook

Advice and inspiration for successfully running your Etsy shop

2017 Holiday Merchandising Guide

Preview the holiday’s top trends, Etsy’s plans for holiday promotions, and key shopping dates to help you plan your holiday promotions.

By Mary Andrews Oct 5, 2017

Putting on a Holiday Promotion

Learn how to attract seasonal customers and holiday shoppers with these tips from Etsy shop owners.

By Katy Svehaug Sep 5, 2017

Wholesale Holiday Preparation

The holiday buying season for retailers is almost here. Learn how to ready your business for wholesale holiday orders.

By Audrey Manning Jul 6, 2017

Building Your Craft Fair Booth on a Budget

Create a craft show display that reflects your brand without breaking the bank with these tips from experts and Etsy shop owners.

By Taylor Combs Nov 15, 2016

Prepare Your Shop for Holiday Success

Start preparing your shop for the holiday rush with this handy to-do list that includes important seasonal dates and time management tips.

By Audrey Manning Sep 22, 2016

2016 Holiday Merchandising Guide

Learn how to market your items to holiday shoppers on Etsy and boost your seasonal sales by tapping into 10 holiday trends of 2016.

By Mary Andrews Sep 15, 2016

How to Make Your Items More Giftable for the Holidays

Add a festive feeling to your shop and reach shoppers looking for the perfect gift with these photography, marketing and pricing tips.

By Mary Kinney Aug 30, 2016

Making the Most of Seasonal Sales Patterns

When your business follows seasonal patterns, how can you make use of non-peak months to strengthen your shop? A weddings shop owner shares her tips.

By Audrey Manning Jun 30, 2016

Trend Watch With Holly Becker of decor8

Holly Becker’s four hot trends in the home and living market — and tips for how to incorporate them in your shop.

By Audrey Manning Mar 22, 2016

9 DIY Packaging Ideas for the Holidays

From marbled wrapping paper to customized rubber stamps, here are nine tutorials to help make your holiday presents and packages unforgettable.

By Katy Svehaug Dec 15, 2015