Seller Handbook

Get the smartest, most up-to-date guidance on developing your pricing strategy to reach new customers, increase profits, and grow your business.

Make sure you’re covering expenses and planning for the future with a pricing approach that helps your business grow.

Learn how discounts, advertising, and sales events can help support the goals you have for your shop while protecting your bottom line.

Established sellers share how they're using discounting tools, like thank you coupons and targeted offers, to grow their audience and bring buyers back.

Attract new customers and encourage multi-item orders with listings at a range of price points.

Woodworker Kwadwo Som-Pimpong shares how he balances working night shifts at a manufacturing plant with crafting beautiful, earth-conscious furniture.

Observe these dos and don’ts to improve your chances of getting featured by Etsy’s editors, merchandisers, and Social Media team.

How do you keep your social media momentum going? Learn how to reach new fans and expand your network.

Use these tips on sharing exclusive content and behind-the-scenes moments to connect with your followers and build your brand.

Get our top tips for using the world's largest social media platform to increase exposure to your brand and reach your target audience.