A home-based, handmade jewellery line that emerged from an out-of-control bead collection

People usually ask what the name of my jewellery line means. It is a word inspired by Tellus, the Roman equivalent of the earth goddess, Gaia. We do literally get all our raw materials right from the earth, while the diversity of nature inspires each of our senses every day. Someone once said the name Tellurus sounds a bit sci-fi, yet has a fantasy vibe to it. I love that :)

There is no secret or sob story here; as my bio says I love colours and textures and was collecting too many beads and baubles for my own good. Decided to try my hand at making my own accessories because I did not (and still do not) want to look like what the mass market thinks I should. Started out by giving stuff to friends and family, and when I discovered Etsy as a platform specifically for handmade goods, I decided to reach out to the world.

Some of my principles:

- I am partial to classic styles and minimalist adornment that is easy to wear season after season. This may manifest in simple shapes, subtle contrasts, brushed metal, tonal colours, texture highlights, and an overall sense of grace and balance.

- I'm not a machine, and I don't like to churn out too many of the same thing. Many pieces are one-off or made in limited runs. It doesn't matter to me that many people make hoops or gemstone necklaces for example, because they're all handmade by different people and each piece, if made by hand, is intrinsically and infinitely different, i.e. as unique as you.

- I rarely sketch things out and prefer to go with the flow. Fortunately this is one area in which the best things have been made from the least amount of planning.

- I feel it's more important to surround yourself with timeless beauty that complements and enhances YOU, than to chase meaningless trends just because everyone else is. Every body is different, and what works for others might not work for you or your lifestyle. (Yes, there are so many fashion "trends" I wish had died several years ago...)

- I'm not fond of big sales and perennial discounts; I would much rather give something away and retain control over its perceived value. However, I do think it's important to reward loyal & return customers now and then...

- I myself love shopping indie and handmade. That feeling of buying direct from the creator because of a shared vision or connection, minus as many redundant middlemen and commercial layers as possible, and of knowing you are helping artists support themselves in doing what they love!