sewing what you can't find at the mall

Massachusetts, United States · 923 Sales


sewing what you can't find at the mall

Massachusetts, United States 923 Sales On Etsy since 2012

5 out of 5 stars
Shop owner

Janet V.


7PineDesign is taking a short break


Note from shop owner 7 Pine Design Studio is closed today to catch up with orders. Please leave a message if you have an emergency order, thank you!

Note from shop owner

Last updated on Sep 24, 2016

7 Pine Design Studio is closed today to catch up with orders. Please leave a message if you have an emergency order, thank you!

Janet V.

Contact shop owner

Janet V.


Custom sewing for babies to brides, preemie to plus-sizes

My big, sunny hyacinth-blue studio near the water in New England has sewing equipment tough enough to repair sail covers, but mostly I play with my collection of fine apparel fabrics, endless ribbons, delicate laces, rescued doilies and embroideries.

A New Yorker at heart, I managed the lingerie department at Saks Fifth Avenue, majored in intimate apparel design at the Fashion Institute of Technology, and joined Victoria's Secret back in the day when they featured "Victorian whites" cotton sleepwear and lounge-wear. Now retired from the apparel industry, I appreciate the opportunity to design without the mass market pressure to cut back on materials, both quality and quantity. Custom boutique production means that I can use as many pleats, tucks, ruffles, trims as the garment calls for!

What makes my Etsy shop unique is my wide range of sizes. I can size a pattern down to fit dolls, or up to fit extra-large and extra-tall. I do all of the designing, pattern-making, cutting, sewing, finishing, packaging myself, and shipping myself from my home studio at number 7 Pine Street. Everything is entirely handmade by me with great attention to detail. I don't hire outside help, I don't buy wholesale and then re-sell, and I don't outsource to factories. Every order is a custom order!

Most of my Etsy shop falls under "Handmade", however I also sell ia few treasures from my collection of laces (listed as "Supplies") and old linens ("Vintage"). I have enormous respect for vintage linens and embroideries, and never cut into pieces that are in good condition; I only up-cycle pieces that are stained or torn beyond repair.

Frequently Asked Questions:
"Why do you sometimes need to to substitute lace patterns?"
Lace companies cater to mass-manufacturers who can order enormous runs of production, like tens of thousands of yards of one design. What is available to home-seamstresses are leftovers: same quality but smaller amounts. If an Etsy seller had to make a new sample for photography every time a lace ran out and had to be substituted, their costs would be raised, and production time increased. So, to keep your price as reasonable as possible, and to keep your delivery as quick as possible, most Etsy shops request that you understand that trims MAY need to be substituted with a different design of equal quality. If would like to see a swatch first, just ask, swatches are always free of charge!

To return to my shop:

To see what I'm making:

Shop members
  • Janet Vandermeulen

    Owner, Professional Seamstress And Patternmaker

    Sewing since age 5. Degrees in Fashion Merchandising and Fashion Design. Retired from Mass-Market Apparel industry.

  • Handmade by me alone


    Aside from the few vintage pieces in my shop, everything is handmade by me alone; I design, draft the patterns, source the fabrics and trims, cut and stitch the garments, press and pack and ship. Everything is made one at a time in my studio.

Shop policies

Last updated on November 4, 2015
7PineDesign is the Etsy storefront for my studio at 7 Pine Street in lovely seaside Newburyport, Massachusetts, where I handcraft apparel with extra care and attention to fine quality workmanship and detail. Contrary to popular belief, seamstresses don't just "whip something together"! Your purchase involves many hours of cutting, pressing, stitching, more pressing, more stitching, and finishing details before it is carefully packaged and shipped to you.

My creations are organized into these categories:

CUSTOM-MADE: as photo shown, but MADE TO MEASURE to your specific size request. You will not receive the actual garment in the photo, because the garments on dress-forms are for my reference, and the garments photographed on live models are kept by the models. I am a professionally-trained patternmaker and can accommodate any size from preemie infant to extra-plus, depending of course on the style (and fabric width). All orders are placed in production queue, and turnaround time is usually 2 weeks (plus 1 week for First Class shipping). This is however an unpredictable business, and I may be able to accommodate "rush" orders if you contact me first..

READY-TO-SHIP: made in small batches in a limited size range; measurement chart is listed for each style (specify your size request in the “message to seller“ field at checkout). The photograph will be of a "sample size", therefore your fabric print placement may vary. Please allow for slight differences.

ONE-OF-A-KIND: made only once, in the size shown, these styles are more detailed, using more fabric, special trims, unique details. The photograph is for the exact item that will be shipped. If you want to be absolutely sure that nobody else will be wearing an outfit, One-of-a-Kind is the way to go!

Why so much white in your shop?
Many seamstresses avoid white "because you have to have a spotless studio!" but I think it's worth it because I love white! It's classic, fresh, flattering...some people find ivory more flattering so I can do any white style in ivory upon request. I fell in love with white while designing for Victoria's Secret, back day that the stores were full of "Victorian whites" (now it's mostly pink polyester....). White is perfect for lingerie, portrait apparel, even baby-wear....if it gets stained just soak in OxyClean and hang in the sun.

Why don't you have anything in stock?
First because I have no room: my studio can fit one sample photo garment for each style, plus bolts of fabric...there is no space for stock. Second, because I offer so many sizes. Even a single style can be made in many sizes, fabrics, colors, and lengths....I would need a warehouse to keep everything in stock. Instead I make each order one at a time, upon customer request, to your specifications. That said, occasionally I cut up end-of-bolt fabric and offer unique one-of-a-kind pieces for immediate shipment.

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy gift cards
  • Money Order
  • Check
  • Other Method
Payment is appreciated at time of purchase. Paypal is preferred (you don’t need a PayPal account, you can checkout with PayPal using Visa, MasterCard, American Express, or Discover). You should receive a confirmation “purchase” email from Etsy (sent to the email address you provided to Etsy) PLUS a confirmation “payment” email from PayPal..

Direct Checkout is also available through Etsy, using major credit cards.

Money order or checks are accepted; shipment (or custom production) starts after check clears.

Etsy gift cards always welcomed!
Most items in my shop are CUSTOM MADE TO MEASURE
"10 Available" means that I have the materials on hand to produce 10 pieces, NOT that there are 10 pieces already made. With the exception of Sample Sale items and a few Ready-to-ship, I do not have any ready-to-ship items.

My production time is generally about 2 weeks (plus 2 to 5 days for First Class USPS shipping), because orders are unpredictable and tend to come in clumps. Orders are usually filled first-come-first-served unless there is an emergency; I make exceptions to "rush" items for baptisms, Christenings, other urgent situations (please inquire BEFORE placing an order if you require it by a certain date, because it may be best to upgrade shipping and that must be included WITH your purchase)

Ready-to-Ship items are sent within 1-2 business days after receipt of payment (plus 2 to 5 days for First Class USPS shipping).

Items are always enclosed in cellophane to ensure against moisture or smoke damage during delivery.

Shipping Address: the Etsy system will automatically set up your purchase to ship to the address linked to your charge card or PayPal. This means that if you have moved but not notified your payment card, your package may go to your previous address, so please double check and update the address with your order by over-riding the old address. If you discover after your package is sent, that you want it sent to a different address, I MAY be able to process a USPS Intercept, which will cost you $12.

Gifts: If your purchase is a gift going to a different address, please be sure to enter that address when ordering. Please double-check the address, as I can't be responsible for incorrect addresses. Again, I MAY be able to process a USPS Intercept, at a cost of $12 if it is not too late.

Shipping: I use First Class mail for delivery expected within 2 to 5 days. Packaging is in a poly protective envelope. Delivery always is affected by your distance from a major urban center, and may take longer during holidays.

If you would like faster delivery, please purchase a shipping upgrade together with your purchase, for USPS Priority or USPS Express. I do not live near any FedEx or UPS service centers.

If you would like insurance to protect against loss after your purchase leaves my hands, or Signature Confirmation, please notify me BEFORE purchase so that I can add that.

You will receive an email from Etsy confirming shipment of your order, together with a link to USPS tracking information.


Customers outside of the U.S. are responsible for customs clearance and payment of duty/taxes including VAT. All international customs forms are filled in per U.S. law as purchases, not gifts. Thank you for your understanding that I have no control over import customs/duties within the destination country. Sometimes the postal service in your country may charge a handling fee; again I have no control over this and therefore the payment is the responsibility of the buyer.

For Canada and Everywhere Else, I use International First Class. Delivery is expected (but not guaranteed) within 1 month, depending on your address and distance from a major city, and also depending on customs clearance, which is busier during holidays.

If you prefer International Priority Mail, please contacting me before purchasing.

The U.S. Post Office provides the customs number of your package for tracking within your country (I only receive information following your package as far as the U.S. border).
Refunds and Exchanges
CUSTOM MADE TO MEASURE purchases are made specifically to your order and unfortunately are not exchangeable or refundable. I want you to be delighted with your purchase, so I do all that I can during the order process so that you will understand what you are ordering. Please read the listing fully and feel free ask if you have questions before purchasing an item.

FABRIC SWATCHES are FREE , to ensure that you know what you are buying (just ask!) since colors do not always register accurately on the computer screen, and because you can’t feel the fabrics through the computer.

SIZE and FIT: Size charts are shown as the last photo for each listing; if shopping from a phone, you may need to view in "landscape" mode. Custom made items can be adjusted to any size measurement; just leave me specifics in "Notes to Seller" upon checkout. Please let me know if you have any sizing questions before placing your order, to ensure a good fit. Measure children often, as they "grow like weeds"!


PHOTOGRAPHS: don't hesitate to ask to see additional photos of any details, outside or inside of the garment

ALTERATIONS are possible on a limited basis; please contact me to discuss costs.

If there is a problem with your PURCHASED ITEM, contact me & I will see what I can do. If I decide a refund is possible, fees/shipping & material costs will not be refunded. If alterations are needed, customer is responsible for return shipping.

If there is a problem with DELIVERY, contact me and I will put in a trace with the US Postal Service. As soon as I release each package to the USPS and obtain a tracking number, I have zero control over how fast it travels and what happens when it reaches the destination. The best I can do if a package does not arrive, is to help the customer navigate the USPS. Please understand that I cannot give purchase refunds due to issues with the postal system. I highly recommend that all customers double-check the address that you have provided through your credit card or Paypal, as that is the address which will automatically be used by the USPS (as it shows on your Etsy receipt) as incorrectly provided addresses are the most common reason for non-delivery. Also if you live in an area where package delivery is not secure, I highly recommend purchasing shipping insurance together with your order.

CANCELLATIONS are accepted for custom orders within 24 hours of order placement. After that time, your order goes into production queue, materials are purchased, and the product is yours.

READY-TO-SHIP items are returnable (unworn) within a week for shop credit (customer pays for return shipping).

CLEARANCE and SAMPLE SALE items are final sale.
Additional policies and FAQs
VISITORS are always welcome at my studio. If you will be in the Boston area and would like to see where the magic happens, please contact me!

CONSTRUCTION: all designs are hand-crafted by me in my smoke-free studio. All seams are lock stitched and finished with edge-stitching, over-lock, or French seams as appropriate. If you would like to see photos of the inside of any garment, just let me know.

LABELS: all clothing comes with boutique label, and if requested a gift-card.

CARE: most of my designs are in 100% cotton, but can be ordered in poly-cotton upon request. Please machine wash on delicate cycle (or hand-wash) and line-dry or tumble dry LOW. Touch-up iron if you prefer your clothes “crispy”.

PHOTOGRAPHY and MODELING: I exchange apparel for photography with a quick turn-around. Our “outdoor” season in the north is very limited, so if you live in a warm climate and have little cuties who like dressing up, please contact me!

GIVING BACK: Charities that I support with my work include the Pajama Program , Little Dresses for Africa, and items for fundraising auctions and raffles; please convo me with the details and I will let you know if it fits into my schedule.

Thanks for visiting! I know that you have unlimited resources to choose from on Etsy, and hope that you will consider 7 Pine Design for your boutique purchases.