Custom Embroidered Denim Bridal & Kids Jackets

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RiverandIndie is taking a short break


Note from shop owner We are having a baby! River + Indie is closed for the rest of the year.

Thank you for your understanding! xoxo

Note from shop owner

Last updated on Aug 4, 2022

We are having a baby! River + Indie is closed for the rest of the year.

Thank you for your understanding! xoxo

Natalie Murray

Contact shop owner

Natalie Murray


Average item review
5 out of 5 stars
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About RiverandIndie

Sales 3,044
On Etsy since 2015

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River + Indie - Custom Embroidered Mementos for Life's Big Moments

I first fell in love with embroidery after my big move from London to Los Angeles in 2014. Here in LA, surrounded by palm trees and constant sunshine, I started to feel very inspired. Having worked in fashion for many years, I wanted a creative outlet so I went out and bought my first embroidery machine. I picked up a pair of vintage Levis from the Rose Bowl flea market and designed my first piece: embroidered denim shorts with the perfect Coachella boho vibe. The shorts were cute, but I felt like they were missing something... they lacked heart. I wanted to design styles that were both wearable and meaningful, not just trendy. More than anything, I wanted to put something out into the world that would be cherished. Something that would hold special memories and help people relive the best of times with each wear. I started thinking about life’s big moments, and realized I could combine my passion for design with my love for LOVE. Bridal jackets were the perfect starting point. A wedding day keepsake that can be worn and enjoyed time and time again, long after the cake has been eaten and the dress stored away.

In 2019, my son, River, was born and stole my heart. Being his mom has brought me more joy and love than I ever imagined. It has also sparked SO much inspiration. Now, more than ever, it’s important for me to build a career I’m passionate about, that allows me to work from home where I can watch him grow. And I feel so blessed to be able to do what I do. His arrival also marked the introduction of my baby and kids collection. I mean, nothing is cuter than a baby in a tiny denim jacket.

Over the past 5 years I’ve designed hundreds of custom jackets and never tire of hearing all the love stories; the engagement tales, wedding plans, anecdotes about children, best friends and family. Seeing photos of customers wearing my designs brings the biggest smile to my face. I feel so honored to be a small piece of these milestone moments. And that’s the best part - connecting with clients and helping them design a wearable keepsake to mark their most cherished memories.

Shop policies

More information

Last updated on May 10, 2022
Frequently asked questions
How to Order

1. Select your jacket size from the drop down menu
2. Choose your preferred thread color from the 2nd drop down menu
3. In the text box write your custom wording (please write out your custom text exactly as you would like it embroidered with the correct upper/lower case layout and any punctuation); also include the font style you would like used (i.e. Mrs. Murray; Bold Script)

Shipping Policy

All orders are custom-made and take 1-2 weeks to create. Please note that during holiday, sales and launch periods we may require longer processing time. We ship via USPS Priority Mail, if you would like faster delivery, please select expedited shipping at checkout. Note that upgrading to expedited shipping does not move your order to the front of the queue, and the 1-2-week processing time will still be required. Once an order is processed and shipped please allow up to 3 business days for delivery Priority Mail and 1-2 business days for Express Priority.

Lost or Stolen Packages

River + Indie is not responsible for lost or stolen packages confirmed to be delivered to the address entered. Upon inquiry, River + Indie will confirm delivery to the provided address, date of delivery, tracking information and shipping carrier information for the customer to investigate with USPS.

If a package is returned to River + Indie due to an incorrect shipping address provided by a customer, the customer will be responsible for the return shipping cost as well as the re-delivery cost. River + Indie is not responsible for packages delivered incorrectly or lost due to incorrect shipping information provided by a customer.

International Shipping Policy

River + Indie ships to most countries. Please be aware that River + Indie is not responsible for any taxes, duties, or customs fees imposed upon shipments to other countries outside the U.S. All international orders are shipped via USPS or FedEx (whichever you select). However, we have no control over how long your customs office holds your package. We are not responsible for packages beyond the port of entry.
All customs forms will be filled out accurately to reflect the total value of your products. We will always indicate when asked that the package includes merchandise. Please do not ask us to mark "gift" to avoid fees or taxes from your country.


Due to the nature of the custom work all custom embroidered items are final sale and non-refundable nor exchangeable.


River + Indie withholds copyright to all designs. You are not allowed to copy or reproduce, resell, redistribute, or share my designs whole or in part for any reason. Designs are for personal and small business use only, credited River + Indie.

Where you once called WTF Embroidery?

Yes, for the last 5 years we went by WTF Embroidery. At the beginning we designed tongue-in-cheek embroidery, but as our brand evolved and matured we felt the cheeky name no longer fit. River + Indie is our brand name now, we hope you love it as much as we do!