Amy-Jo Tatum Bridal Couture

San Anselmo, California · 17 Sales


Amy-Jo Tatum Bridal Couture

San Anselmo, California 17 Sales On Etsy since 2008

0 out of 5 stars

AmyJoTatumBridal is taking a short break


Note from shop owner Amy-Jo Tatum is taking a break and will be back sometime in September

Note from shop owner

Last updated on Apr 3, 2018

Amy-Jo Tatum is taking a break and will be back sometime in September

Amy-Jo Tatum

Contact shop owner

Amy-Jo Tatum


No reviews in the last year
Canadian Vintage for Canadians
5 out of 5 stars

This seller is so helpful and accommodating, perfect product, highly recommended.

Anonymous on May 18, 2013

5 out of 5 stars

I am obsessed with my tulle pouf! I first saw the pouf in a Martha Stewart wedding magazine and then found Amy's version on etsy. She made the EXACT same one found in the magazine. I tried it on with my dress and it was gorgeous. Thanks so much!

Anonymous on Dec 2, 2012

5 out of 5 stars

Amy did a fantastic job making me a short wedding dress that we designed together . It did help that I lived nearby for fittings. I came to her with only six weeks before my wedding and she managed to get it completed in time. Thanks Amy !


The Second Skin . . .

Recently, an interviewer asked me what kind of woman seeks out a custom designer to create the most important dress of her life. After all, aren’t most brides satisfied ordering off a manufacturer’s sample? My reply was, “Sure, but the lady who comes to me is individualistic with a certain sense of style. She may not have found exactly what she wants, but she’s willing to trust a professional who can help her get in touch with her vision. And while she may not always have the finished product in mind first consultation, there is always a path we start following together.
And that’s what my Etsy shop is . . . a path, hopefully a scenic one that leads you to your finished creation

Women today believe a gown should be comfortable as well as beautifully lined so she wears her gown like a second skin—the whole component moving with her as if its part of her body. If you think about this it makes sense. She’s connecting with a man. In spirit they link. The dress is symbolic of all that, so it should be a part of her and move right along with her. My clients have helped me pioneer certain cutting methods. Ways to cut fabric and get the exact and necessary fit without imposing too many seams or darts on the piece. They request the finest fabrics be used inside and out of each gown. Finally, the greatest gift of all from these women has been the chance to practice my talent as an art, something that still brings to me a great amount of satisfaction and an unparalleled sense of fulfillment.

Shop members

  • Amy-Jo Tatum

    Owner, Maker, Designer, Curator, Custom Bridal Designer

    Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who

Shop policies

Last updated on December 22, 2013
First off, thanks for supporting the indie-designed products industry. I really love the challenge of creating custom gowns for individual clients and the whole designed-in-a-studio concept.
Turnaround time for a custom made gown is 8-10 weeks at the soonest and 4-6 months for more intricate designs. This can also depend on whether you place the order during rush season (April-September). I'll reiterate here that we definitely need to talk before you place an order so I have a clear idea of your expectations in reference to fit and sizing, etc.

*I need your wedding date and deadline at the time of purchase so we can make shipping arrangements for a guaranteed on-time delivery.

*Any dress can be lengthened or shortened; sleeves attached or detached; necklines altered as I try to work any change within the framework of the posted price points whenever possible.

* Gowns range between $1600 and $3000. Generally we use 100% pure silks and imported laces. Every design you order is an original made here in the US.

* If you’re far away here’s what you need to do. Have your measurements taken by a professional seamstress or tailor. I need to reiterate 'Professional' here. Ideally this is the place you’ll be having the gown altered after we ship it to you. And please note, you will need alterations. No matter how beautifully or personally made, anything as 'Red Carpet' as a wedding dress needs some kind of altering to make it really 'yours'.

*I go more by measurements than sizing so here are the numbers I'll need:

Height and weight.
Bra cup size
Back Waist Length
Waist to floor
Waist to ankle
Arm Length (for sleeves)
Arm circumference

*While I do need measurements, a full length picture of you is worth a million measurements. Creating the dress and me picturing how you're going to look in it are all part of my design process . . . .

*Fabric swatches are available upon request. For international mail be prepared to wait 1-2 weeks . . .

Accepted payment methods

  • Accepts Etsy Gift Cards and Etsy Credits
  • Money Order
  • Check
Returns and exchanges
Due to the nature of custom bridal, there are no exchanges or refunds unless there is a flaw or problem with the merchandise.

If a dress does not properly fit or head piece is not what you expected, please contact me before leaving feedback so an arrangement can be made that creates a positive experience for both of us.
I accept checks if you are local to the San Francisco Bay Area and we meet personally.

*Dresses are custom made to your measurements. Half payment is required at the time of purchase and remainder upon delivery (shipping not included in this price. See shipping details below)

*If you're ordering a smaller ready to ship item like a fascinator or veil, full payment is required at the time of purchase. For custom accessories (anything that's not ready to ship and has to be custom made for you) I can do half at purchase and half on delivery.

*Convo or email if you need to make other arrangements and we'll work out a different payment plan. I do need at least 1/3 down to purchase materials.

*Please don't ask me about final asking prices or lowering my price. If you saw the time and sweat that goes into creating these gowns and/or head pieces you'd understand the prices are right where they belong.
*IMPORTANT: I need your wedding date and deadline at the time of purchase so we can make shipping arrangements for a guaranteed on-time delivery.

*Note that the shipping price includes handling. That means the price is also factored by box, tissue, plastic as well as time and care it takes to pack your lovely . . .
*I do my best to work within your time line yet do realize once something enters the US postal system it is out of my hands (especially on international orders). Please understand that I cannot be responsible for the exact 'When' of your merchandise arriving. Fed Ex and UPS cost extra but can guarantee a time and delivery date.


For dresses, especially the ones with big crinolines, USPS shipping runs about $65.00 in the US as long as it is not expedited. Fortunately this includes insurance. The good news is, no sales tax if you reside out of CA. The slimmer silhouettes are lighter and run around $30.00-40.00

*For hats and veils shipped in non-crush boxes, shipping with USPS runs about $15.

*If you want your head piece shipped in a heavy-duty envelope it runs about $8-10 depending where you live. Not recommended for net or tulle head pieces that get crushed.

*If you want overnight or expedited service with UPS or Fed EX the price is higher but is guaranteed so it minimizes the stress factor on your end as well as mine . . ..


*Shipping dresses and head pieces outside the US requires special handling. Convo me and we'll discuss the different rates involved.

*Items shipped internationally go through customs. Delays can happen on either end, whether in the US or the country of destination. Even if your order is expedited through UPS or Fed EX, do calculate this possible delay into your time line .

*International tracking gets expensive so I only offer it if you request it; an additional shipping charge will apply.

*A word about customs. By law I'm required to abide by the laws of customs. I declare any items shipped into other countries as 'merchandise'. Buyers are responsible for any and all duties, taxes and customs charges that may be incurred.
Additional policies and FAQs
PLEASE NOTE: All dresses, head pieces and veils are created by hand in my design studio, so no two items are identical. That's part of the charm of one-of-a-kind pieces! Please expect and allow for slight variances from what is shown in the made to order photos.

* Once you receive your lovely headpiece it is recommended that you steam veils and any tulle or net on the head pieces whether shipped in a box or heavy duty envelope.

* Plan on having your dress professionally pressed after it arrives and is altered. Shipping really does a number on creasing and wrinkling fabric.