Aurora Studio
My name is Joana and I am the designer behind Aurora.
Prior to working in fashion, I worked for more than a decade as a graphic designer. With a lifelong love of fashion and passionate about the construction of clothing, in 2016, I began to craft ideas for a clothing line with a mind to creating clean and timeless silhouettes. Professional studies (tailoring and alterations, pattern drafting) allowed me to acquire the essential knowledge quality work and to launch my first pieces in November 2016.
Ever since, I focus my way for the creation of clothing and accessories, put into a brand, Aurora.
MINIMALIST . TIMELESS . CLEAN . SIMPLE
Recognized for its oversized and minimalist silhouettes, the brand embodies a graphic and simple elegance and combines timeless and functional outerwear with top quality materials, encouraging respect for the world's resources and professional craftsmanship.
RUNNING AGAINST THE GRAIN OF SEASONAL FASHION
Environmentally conscious, Aurora encourage their customers to investing in quality and durability over quantity. All garments are handmade and meant to last for years, they are characterized by simplicity, functionality and timelessness in their beauty.
Every piece is designed in Portugal and produced in limited amounts, with full regard for environmental and labour rights.
