Apparel & Totes for Events, Holidays & Everyday After

Sarasota, Florida On Etsy since 2014

Top shop for gifts.

Buyers bought gifts from this shop and gave them 5-star reviews!


Apparel & Totes for Events, Holidays & Everyday After

Sarasota, Florida | 2,093 Sales

AvenueBlueApparel is taking a short break

Jill Martini

Contact shop owner

Jill Martini


Average item review
4.5 out of 5 stars
See reviews that mention:
quality 74 shipping 65 customer service 71

About AvenueBlueApparel

Sales 2,093
On Etsy since 2014

The story of this Artist at Heart!

Hi Everyone and thank you for visiting Avenue Blue!
My story is like so many others who have taking the plunge into opening an Etsy shop.

I have always been an artist at heart and loved to create things. After studying Interior Design at Ringling School of Art and Design in Sarasota Florida, I worked at several design firms for the 6 years that followed. In short, I became restless and tired of working for someone else. I wanted to work for myself and be my own boss.

Working with my hands and doing craft like projects has always inspired me. There is nothing like turning on some music and working on my craft! I work from home now and have never been so excited to go to work in the morning.

So, how did I go from the Interior Design industry to making tote bags..lol?
Believe me, if someone told me that when I was a student I would have laughed. When I was a student, I though I would be working at an international Interior design firm in California or something. But as many of you can relate to, life doesn't always pan out the way you planned. I have never lost my passion for design, textiles, color and being creative but how I applied that passion certainly did shift. How I decided to make designer tote bags was the end result of multiple chain of events. I knew I wanted to open an Etsy shop, so I had to decide what my product would be. My husband and I are avid travelers, beach goers and love to surf. Originally, I sold surfboard covers made with beautiful fabrics. As an accessory, I made beach totes. It turned out that the totes sold much better than the surfboard bags. Eventually, I phased out the surfboard bags and committed to just selling totes. Now, I have a blast designing all different kinds of totes. Who knew!!!

My career path has taken me into a direction that I never imagined but I know I am right where I should be. Thanks again for stopping by. :)

Shop members

  • Jill Martini


Production partners

  • Screen Printing Shop

    Sarasota, FL

    Theory Threads is a Sarasota local screen printing studio. They apply my designs to apparel!

Shop policies

Last updated on August 31, 2018
Thank you for taking the time to read my policies before your purchase!

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
Returns accepted on standard styles within 5 days of your order arriving--buyer is responsible for the cost of return shipping and item must be received back at the shop in it's original, unused and un-laundered condition before a refund is issued. NO returns on custom made or bulk ordered items (6 or more).
I accepts payments through PayPal or with a credit card.

Please make payment at time of purchase. If there is no communication or payment within 48 hours, the item will be re-listed and the sale canceled.
All orders are shipped via USPS, First Class Mail, Priority Mail or UPS Ground.

International Orders will take up to 30 days. Tracking information is not available for international orders. Taxes and other charges imposed by the buyer's country are their sole responsibility.
Additional policies and FAQs
We offer 2 different sizes for our totes. Please double check the size your order as I do not do exchanges if you ordered the wrong size!


Hand Held: 13"x13"
Strap Drop: 6"
The hand held totes straps are not long enough to wear over the shoulder.

Over The Shoulder Tote: 18"x16"
Strap Drop: 9"
This is an over the shoulder tote.

Please convo me with custom orders, wholesale inquiries, and any other questions.