BOUCHEROUITE

BENI OURAIN , BOUCHEROUITE, , AZILAL , Morocco

361 Sales

BOUCHEROUITE

BENI OURAIN , BOUCHEROUITE, , AZILAL , Morocco

361 Sales On Etsy since 2011

5 out of 5 stars
(66)

Announcement   visit our website www.moroccan-berber-rugs.com

Announcement

visit our website www.moroccan-berber-rugs.com

Jean Yves SEVESTRE

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Jean Yves SEVESTRE

24 of 78 items · View all items

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Average item review
5 out of 5 stars
(66)
5 of 66 reviews · View all reviews

About

a passion for the tribal moroccan rugs

I am a french man living in Morocco and i fell in love many years ago with the moroccan rugs
I became a crazy buyer of those and filled up my house with rugs not only on the floor but also on the walls because I was considering them as “painting” rugs;

many friends or relatives asked me to source for them such amazing rugs with exploding colors because 10 years ago it was not possible to find them in the souk of Marrakech :
they are the famous boucherouite, hand-weaved in the berber families with recycled textiles
and I began to source some rugs in the villages and to sell, to source and to sell !!

In march 2011, I have created my ETSY shop which has been the first to introduce these vintage rugs to the Etsy Community; I got immediately a great success and in 2012 I build my website giving more choice and information : www.boucherouite.net

the international success has been immediate and through my experience of owner of an art gallery in France, I have been able to develop a network of resellers through today more than 40 countries;
I am working with many interior designers, with many concept shops , many vintage shops and in 2013 I began also to supply some rugs galleries

I don’t want to show off but I am recognized now as the specialist of the boucherouite rugs

The requests of my customers obliged me to enlarge my selection of rugs and I have added since 2012 two sections to my etsy shop : the vintage Azilal rugs which are wool hand weaved rugs with incredible abstract patterns and the vintage Beni Ouarain which are famous since the 1970’s for their luxuriant high pile natural virgin wool and black and white designs.

I am working as an independent with almost 10 young moroccan assistants to help me

i need their help to communicate( in the mountains ( people most of the time don’t even speak Arabic but a tribal dialect called amazigh), to carry the rugs, to wash them, to restore them, to photograph them, to label them, to pack and to ship them

i love what i do , it is a passion and i am so happy to share it with other people and not only in a business point of view ; i am organizing some exhibitions, i am the adviser of several famous collectors, i am working in a fair trade philosophy with two associations of women to help them to be more independant from their husbands ; this will be my next step : i am designing now a collection of new weaved rugs using all the ancestral techniques and tribal symbols

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  • Jean Yves SEVESTRE

    Owner

    born in 1959, living in Marrakech, has been a collector of rugs before to be involved in the export of them worlwide i am now designing a collection of new weaved Azilal rugs; i am also the co-owner of the GALERIE DEMESURE at l'Isle sur la Sorgue

  • Fatima OUHSAIN

    Weaver Master

    Born in 1964, is a weaver mallem near Agouti in the Ait Bouli valley ( Azilal province). She is the president of the association of the weavers of the Ait Bouli valley and works with Jean-Yves to promote the ancestral techniques of these tribes

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Last updated on March 5, 2011

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