BRAINSHOT

CLOTHING

Athens, Greece 28 Sales On Etsy since 2015

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Announcement   BRAINSHOT is a streetwear label with an ethos that everyone is equal and able to use fashion as they wish, away from social constraints and ephemeral trends. Each collection features a unisex approach with relaxed silhouettes of all sizes to ensure that no one is excluded. What makes BRAINSHOT special however is the designer’s innate need for unique creation and the various ways in which she strives to achieve just that. In each collection, Elisavet Latsiou, invites different artists from the fields of photography, graphic design and music and together they produce concepts that can be translated into beautiful clothing and prints.

The latest offering from BRAINSHOT is entitled “o X = 6” and it is composed of six designs done in collaboration with Athens-based visual artist, Jerry Scott's. Each one of them has a certain connection to Greek mythology; Hermaphroditos, the son of Aphrodite, the wild deity Pan and the most beautiful man who ever lived, Narcissus, are all referenced in exciting and unexpected ways, without ever making each story too profound to guess. A minimalist label at heart, BRAINSHOT, uses everyday staples as the platform for its stories to unravel and thus has created an array of hoodies, tracksuits, jumpers and t-shirts for all those who are willing to take a trip down the world of black and white aesthetics.

Announcement

Last updated on Dec 13, 2017

BRAINSHOT is a streetwear label with an ethos that everyone is equal and able to use fashion as they wish, away from social constraints and ephemeral trends. Each collection features a unisex approach with relaxed silhouettes of all sizes to ensure that no one is excluded. What makes BRAINSHOT special however is the designer’s innate need for unique creation and the various ways in which she strives to achieve just that. In each collection, Elisavet Latsiou, invites different artists from the fields of photography, graphic design and music and together they produce concepts that can be translated into beautiful clothing and prints.

The latest offering from BRAINSHOT is entitled “o X = 6” and it is composed of six designs done in collaboration with Athens-based visual artist, Jerry Scott's. Each one of them has a certain connection to Greek mythology; Hermaphroditos, the son of Aphrodite, the wild deity Pan and the most beautiful man who ever lived, Narcissus, are all referenced in exciting and unexpected ways, without ever making each story too profound to guess. A minimalist label at heart, BRAINSHOT, uses everyday staples as the platform for its stories to unravel and thus has created an array of hoodies, tracksuits, jumpers and t-shirts for all those who are willing to take a trip down the world of black and white aesthetics.

BRAINSHOT Clothing

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BRAINSHOT Clothing

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Last updated on September 25, 2013
Brainshot is an Athens based ready to wear label which derives from the urban style and minimalism with an underground touch.Simplicity is the ultimate sophistication as far the general idea is concerned. The inspiration does not only come from online culture, but from key components such as viral videos and music as well. The high quality fabrics in combination with the geometric prints creates the Brands ethos and the aesthetic language, which the owner of Brainshot wanted to share with the public.

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