Nursingwear: Breastfeed with ease, nurse in style

Lydney, United Kingdom

Announcement    Bringing boutique breastfeeding clothing to ETSY from established label Charlotte Keating England - Breastfeeding & Maternity Clothing


Last updated on Feb 12, 2021

Bringing boutique breastfeeding clothing to ETSY from established label Charlotte Keating England - Breastfeeding & Maternity Clothing


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About BreastfeedWithEase

Sales 38
On Etsy since 2017

Breastfeed with ease Nurse in Style : Breastfeeding clothes for stylish mamas

Charlotte Keating ENGLAND Breastfeeding & Maternitywear (selling on ETSY as BreastfeedWithEase – our motto) was born from a passion to provide affordable boutique style breastfeeding clothing to new mums with easy nursing access and designs which are flattering to the post natal figure.

Our designer & founder nursed each of her babies for 14 months and drew on her own experience, understanding of breastfeeding and clothing expertise to develop a nursingwear range with practicality and femininity at the heart of every piece with a collection of easy wearable, washable staples for new mums.

Designed in the UK and manufactured in Portugal, our range offers mothers the ability to feel comfortable and confident whilst feeding their little ones wherever and whenever they need to nurse on demand.

Every item in the range has been thoughtfully designed with well-placed nursing access and modesty panels for discreet feeding. Not only will mothers feel happy in the knowledge that they can breastfeed with confidence, but by using luxury fibres that are natural, supple and washable, they can rest assured that they will look great and be super comfy too!

Love of breastfeeding and attention to the details that matter to nursing mums is what makes our brand special. Key details like well placed nursing access, modesty panels for more discreet feeding when needed, built in shelf bra for good support, generous fit on the bust, flattering fit on the tummy and hips, longer length.

Not only do these tops offer the solution to nursing mums, but appeal to the pregnant form too. By using stretchy material, each top seamlessly moulds itself to mum’s growing and changing shape, so there’s no doubt they will stand the test of time, and accommodate all those fluctuating changes.

It's all in the detail from the ribbon hung swing ticket to the satin edged neckline. Every order is beautifully gift wrapped in our signature hummingbird tissue, sealed with our hummingbird sticker and mailed in our gorgeous speckled egg printed biodegradable mailing sacs.

Luxury nursingwear at affordable prices : helping new mum's to feel relaxed, confident & cared for.

Nursing access illustrated, helping breastfeeding mums choose by style & function.

Love of breastfeeding and attention to the details that matter to nursing mums are what makes us special. Like well placed nursing access, modesty panels for more discreet feeding, integral bust support, generous fit on the bust, flattering skimming fit on the tummy and hips, longer length. Our range consists of nursing tops, breastfeeding dresses and nursing pyjamas / nursing nighties in sizes UK 8-18. Designed and approved by nursing mums for good quality, flattering fit and fabulous nursing access.

What is Nursing Access?

Most nursing tops are equipped with a pull aside neckline or pull up section that starts under the bust or drop down clip cups on camisoles. Essentially it's a part of the top that allows you to move it aside for baby to gain easy access to the breast to feed. Not every brand of nursing tops has access that's practical or stretchy so look closely when comparing. Here's a few of our tops demonstrating good nursing access.

Look at the hole!
The best nursing tops have well placed nursing access underneath the lift up/pull aside panel. Ours our great because they offer plenty of space for access to the breast, are cut to fit larger nursing breast so they don't press and can be accessed single handled - simply lift up or aside and latch baby. You should be looking for cut away holes or large peep holes. Small peep holes can lead to blocked ducts if your breast is pressing against them. Some tops have fiddly overlapping panels that require two hands to separate, access somewhere under the armpits or zips that can be press against the breast - so take a closer look and think about where you feed from. This size peep hole is ideal - large enough, cut full enough full milk filled breasts and note where the nipple would be for feeding....

What is a modesty panel?
A modesty panel on a nursing top offers a section of fabric that remains against your upper chest when accessing the breastfeeding holes. This offers a level discretion and modesty as it covers up the top of your cleavage. The majority of our tops are made this way allowing self conscious mums to breastfeed without worry of exposure.

How important is the material the top is made from?
If you're looking for your top to last and retain it's shape, you're looking for a top which has at least 2% elastane content in the material composition so that it bounces back to it's original shape after use. Why elastane? Breastfeeding means you're going to be pulling your top around a lot for baby to nurse. The elastane/stretch in the material will allow you to pull aside the nursing access without stretching the fabric irreversibly - it will allow it to bounce back to it's original state without looked stretched or baggy, meaning you can get the longest use out of your nursing tops. The elastane will also prevent the clothing from becoming misshapen with repeated washing. Where there's a lot of breastfeeding going on, there's a lot of pulling and tugging of the top to gain access to boobies! Good quality tops with elastane like ours will last you through this baby and the next making them well worth the pennies.

Easy instructions for using our tops for maximum discretion
For when the moment dictates a little more modesty & discretion, follow these simple steps to allow baby to latch on:

First reach in above the neckline to unclip your nursing bra then place your baby in position
Reach into the top to pull your bra cup down within your top/dress
Then pull aside or pull up the material to allow your baby to latch on
Adjust the top if necessary once baby has settled
The fabric is lovely and supple which makes the process fuss free
The modesty panel ensures less breast is on show for maximum comfort
For more information on how to latch on baby, breastfeeding positions, best tops for breastfeeding whilst baby wearing, please head over to our LinkedIn Blog

Shop members

  • Charlotte Keating

    Designer, Owner

    Charlotte Keating is the designer, director and breastfeeding mummy of self named boutique brand of nursingwear sold exclusively and direct from the company. Clothing born out of a passion for making breastfeeding a little easier for new mums.

Production partners

  • Sold Exclusively by Charlotte Keating ENGLAND in the UK.Designed in the UK, Manufactured in Portugal


    All our products have been designed, sampled, tested with passion and great thought in-house at Charlotte Keating ENGLAND in Great Britain by our qualified and experienced designer. To keep costs down and prices affordable, we use a carefully sourced manufacturer in Portugal to produce the stock.

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