Decorating made Flexible Fashionable, Affordable & Fun!


Chameleon Customer Service

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Chameleon Customer Service

About ChameleonStyle

Sales 13
On Etsy since 2012

How We Started - Purple Matters!

Camay Arad, Chameleon’s founder, was newly single in 1988 and bought a fixer upper house which she then painted shades of purple (her personal “neutral” Bridge Color™) inside and out.

Her lawn was mowed and trimmed anonymously for two months when one fateful Saturday afternoon she heard the sounds of the lawnmower and finally met her secret “ad-mowerer”, a handsome older volunteer firefighter who lived nearby.

Camay and Win Tullis began dating but it was when they decided to marry and move into his home that their design tastes collided. She proposed slipcovers which he rejected, reminding him of slippy- sloppy covers his mother had. She knew there was a better way and in 1993, the purple house was sold and generated the start- up money for the development of Changeable Chameleon Fine Furniture™.

In 1997 Win and Camay opened Chameleon Style®, the retail fabric and home décor store in the Village of Arroyo Grande where it has been enchanting customers for over two decades.

Chameleon Over the years…

In 2005 we moved to our current location in the 106 year old Loomis Grain Mill we affectionately call “The Barn”. We now have our own team of seamstresses and upholsterers, and actually manufacture the furniture on the premises. We’ve expanded our inventory to over 400 bolts of decorator fabrics along with a great selection of gifts and accessories to complement any décor.

In Spring 2011 we opened a second store in Pasadena, California in Camay’s old neighborhood.

“My sweet, supportive 101 year old mother (Linnea) funded the opening of the store because she knows I’m a workaholic and it gave me a great excuse to visit and be with her more often,” says Camay.

She continues, “Her energy has always been an inspiration to me and is so active and healthy mentally and physically (though legally blind and almost deaf!). She occasionally walked to the store to have lunch with me or just greet customers.”

The Pasadena Store closed in 2013, as some new opportunities were on the horizon for Chameleon, but we are thankful for all of the wonderful and loyal customers and friends we have gained from the experience.

Linnea passed away in 2014 at the ripe age of 102 years old. She is greatly missed by everyone at Chameleon.

Where Chameleon is today…

In August of 2016 we moved to our current location at the other end of the Arroyo Grande Village at 148 E Branch Street. Our new location is right in the heart of the village and we’ve already made it our new home.

At the Arroyo Grande store, we have a team of people who can help with all your decorating and design needs, and guide you through experience the magic of “Chameleon Style® Decorating”. You can call the Arroyo Grande Store to set up and appointment (805) 481-4104, our just come on by!

Shop members

  • Chameleon Customer Service


    Chameleon Style® is a one-of-a-kind retail fabric and furniture store on the Central Coast of CA, that serves as the launching pad and manufacturing site for Chameleon Fine Furniture, Chameleon Style® Products and the Chameleon Style® Design Method.

Shop policies

Last updated on January 17, 2019
Thank you for visiting our Etsy Shop at Chameleon Style. For over 20 years we've been servicing California's Central Coast customers in our store with great decorator fabrics, and partnering them with a fabulous workroom team that makes pillows, cushions, bed skirts, duvets, draperies and our own Chameleon Fine Furniture (Slip-covered Furniture that looks upholstered!) We take pride in the highest quality workmanship of our products. For example: serged seams, concealed zippers, perfect matching of patterns etc. But the special element in all of our products is the "love" and enthusiasm of our staff. (Check out the "Guadalupe and the Brown Zipper" story on our Blog for a promo code on your first purchase)

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I don't accept returns, exchanges, or cancellations
But please contact me if you have any problems with your order.
Returns and exchange details
Chameleon Style products are not returnable, unless we are unable to fulfill your order because of an item being sold out or we are unable to produce it. You will be given a full refund through PayPal. We carefully inspect and package all products before shipping. Orders exceeding $100 will automatically be insured.
We accept payments through PayPal only at this time.
Upon payment, your order will be processed and shipped within 5 business days. You will be notified by email if there are any delays or issues regarding the items you ordered.