Official Corktease Wine Gear

Sonoma, California · 6 Sales


Official Corktease Wine Gear

Sonoma, California 6 Sales On Etsy since 2013

0 out of 5 stars

Announcement   Party with your cork out! Tees and accessories.


Party with your cork out! Tees and accessories.

Kim Ficera

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Kim Ficera

Ladies Tee (Black XL)
Ladies Tee (White Large)
Ladies Tee (Black Med)
Ladies Tee (White X-Lge)
Ladies Tee (White Small)
Men's Tee (Charcoal Medium)
Men's Tee (White Large)
Ladies V (White Large)
Tank (Black Large)
Tank (White Medium)
Men's Tee (Charcoal Large)
Tank (Black Medium)
Men's Long Slv (Heather Lge)
Corktease Cap (Black)
Corktease Cap (Khaki)
Men's Tee (White Medium)
Party With Your Cork Out Corkscrew/Bar Tool
Ladies Tee (White Medium)
Ladies V (White Small)
Tank (White Small)
Ladies Tee (Black Small)
Tank (Black X-Large)
Ladies V (White Medium)
Tank (White Large)
View all 27 items


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The Story Behind The Tease

At a time when businesses are using social media to manage their existing brand identity and advertise products, Sonoma resident and humorist Kim Ficera used web-based technology to create her wine country business from the bottom up. What began as just another persona on Twitter — @corktease — Ficera has turned into a full-fledged brand.

Billing @corktease as a "tequila drinker living in the heart of wine country," Ficera started playfully jabbing at wine snobs and critics in May of 2010 after having a conversation with a friend at a popular local bar.

“We were discussing ways to leverage my humor locally through social media,” she said, “and after watching the people around us consume bottle after bottle of wine, we came to the obvious conclusion: I had to write about wine and wine lovers."

Shortly after that conversation, Ficera opened her @corktease account on Twitter and snarked her way into Twitter's wine-lovers community with tweets such as, "If you can’t pronounce the name of the wine on a list, just say it anyway. Then ask for ice. Really. Sommeliers love that!" and "Before visiting wine country, brush up on your winocabulary so that strangers will think that what you're saying is actually important." She was immediately embraced by those confident enough in their own skin to laugh at themselves.

"Most people enjoy a good play on words, especially if that play has sexual connotations. So the name alone attracted people right out of the gate — especially men," she joked, "who, as everyone knows, think about their corks 24/7."

In her first two weeks on Twitter, Ficera amassed a respectable bevy of followers — a list that grew overnight when barely one month into Twitter @corktease was listed in The Daily Sip's widely-read 'Celebrity Sips' column. “Every wino who is somebody reads that column,” she said. “It drew a lot of attention to the brand.”

The more Ficera tweeted and the more her followers responded, the more she realized that she might be on to something bigger. Her marketing wheels started spinning and she designed a t-shirt with one word on the front — her Twitter name — corktease®. Screen-printed in fairly small type for a t-shirt, the design is a "tease" of its own, given that in order to read the shirt, you have to be somewhat close to the person wearing it.

"I wore it on a Friday night on Sonoma Square and numerous people commented on it. Some asked where they could buy it and everyone thought it was sexy. So the following week I filed for a local business license."

Using social media to create a brand rather than to simply tout one has been done before, but it's rare and often accidental, as it was with corktease®. "Would this have worked if I'd actually planned to create a brand from the outset? I doubt it," she confessed. "Nobody likes a hard sell; no one likes to be manipulated. So if I'd attempted to sell my gear from day one, I don't think people would have responded as well."

But what Ficera knows for sure is that the people who are now potential customers were first online friends. "I've worked hard to build a relationship with my followers. I like and respect them, and hope that when they buy corktease®-branded t-shirts, for example, they wear them with a sense of comraderie, and not just because they think the message will help them get laid," she joked.


Around the web

Shop members

  • Kim Ficera


    In 2010, Sonoma writer and humorist Kim Ficera used Web-based technology to create her wine country business from the bottom up. What began as just another persona on Twitter — @corktease — Ficera turned into a full-fledged brand.


  • In-Motion Graphics

    Sonoma, CA, United States

    In-Motion has been in the apparel embroidery and screen-printing business for 37 years. Located in Wine Country, they guarantee work quality in all phases of screen printing and embroidery.

Shop policies

Last updated on January 25, 2014
Life in wine country is all about tasting, having fun, being comfortable and fitting your look with your attitude in a place where there are no fashion rules.

Just as every bottle of wine has its own flavor, every wine lover has a unique personality. So, Corktease® offers clothing and gear for wine lovers who enjoy the freedom of fashion expression and who don't take themselves too seriously. All of our products are made of the highest quality materials, our shirts are screen-printed with only the best inks, and each garment is inspected before being shipped.

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy gift cards
We accept Visa, Mastercard, Discover and American Express, but do NOT accept checks or currencies other than U.S. Dollars. California residents will be charged 7.5% sales tax.
Shipping charges are determined by the total weight of your order, the shipping destination and the method of delivery chosen at checkout. Typically, if you place your order before 12pm PST, we will fill and ship it the same day. If you place your order after 12pm PST, we won’t ship it until the following business day. That means orders placed after 12pm PST on Fridays will not be shipped until the following Monday.
Refunds and Exchanges
We make every effort to provide you with all the information you need to make the right purchasing decisions, including size charts and the opportunity to double-check your order before checking out. Therefore, Corktease® will ONLY make exchanges or issue refunds if WE'VE made an error in your order.

In the event that you receive the wrong item, you may return it to us for an exchange or refund, providing you notify us within 5 days of receiving your order and the item is returned in its original packaging.

To request a refund or exchange, send us an email describing the error, and a customer service representative will reply with instructions.
Additional policies and FAQs
Wholesale Information:

Third-party retailers can buy Corktease® products direct at wholesale prices. For more information, email orders [!at] Retailers will be charged for shipping. Shipping charges are determined by the total weight of the order, the shipping destination and the method of delivery preferred.

Become A Licensed Vendor:

A Corktease® licensed vendor is a business or corporation that is approved to print and produce merchandise that bears the Corktease® marks. Being a licensed vendor means that you abide by the licensing terms of use set by Corktease®, have a royalty reporting structure in place, are part of a select group of vendors in that product category and produce quality merchandise that is associated with the Corktease® brand. For more information, email us at info [!at]