Premium cannabis art weed-themed high fashion boutique

Announcement    One Love ✌ ♥


Last updated on Jun 3, 2022

One Love ✌ ♥


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Patrick Gordon

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Patrick Gordon


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About Couture420

Sales 220
On Etsy since 2018

Premium weed themed high fashion boutique | Cannabis art, apparel and gifts for trendsetting marijuana enthusiasts

Hey there, cannafriend! Thanks for stopping by our 420-themed high fashion store!
My wife and I have been fans of cannabis for as long as I can remember, and we use it medicinally as well as socially. We love the culture - the humor, etiquette, art, literature, and music - it's just a really great fit for us and we adore the buzzing cannabis cafe culture here in Tenerife, where we live.

Many moons ago, my wife and I were invited to the opening of a major new Cannabis Social Club in Tenerife, and of course, we accepted. My wife Mel loves to dress quite ostentatiously for special occasions, and she was searching desperately on and offline for a suitable weed-themed outfit but could find little else than '420 BLAZE IT!' type shirts, which is not what she wanted. Little did we know that this inconvenience would lead to us running our own fashion business together!

I am a trained fashion designer of the old school 90s, even winning a prestigious award for Fashion Design awarded by the late Queen Mother Elizabeth I! Due to illness, I had not designed clothes for a good few years, but seeing my wife's disappointment, I decided I would dust off my old art kit and get back into my passion to design something she really wanted. We found that we had a lot of fun researching and coming up with ideas, and between us, we came up with the design for our 'Toker' dress (which you can still find in our store!) The dress was a hit at the club opening and to our surprise, we received quite a few requests for the dress from other guests. Several conversations made us aware that others were also frustrated by the lack of wearable and fashionable cannabis-themed clothing. It seemed that no one hated the idea of the cannabis leaf on clothing, they were just bored with the same old designs. This encouraged us to come up with a few more cannabis-based clothing designs and our brand, Couture 420 was born!

Our interest in environmental issues and sustainability led us to search for suppliers with a more eco-friendly business model, and we are proud to offer t-shirts and hoodies that are 100% organic and PETA-approved vegan, with plastic-free packaging. Our all-over-print products such as dresses do not have an eco-friendly printing option as yet, but as technology advances, we are confident that we will move into a fully organic product line in the next few years, which is our mission.
We differentiate ourselves by offering 'slow fashion' - the antithesis of the environment-damaging business model of 'fast fashion'.

With slow fashion, products are only produced when they are ordered, and then custom printed and sewn by our talented manufacturers. Instead of mass-producing garments cheaply and quickly, slow fashion production is about creating a piece by using premium quality materials, transitional designs (i.e. not super “on-trend”), and durable construction. Our clothing is not only premium quality and fun to wear - they're made to last!

Thanks for listening to our story! If you'd like to see the dress that started it all, you can see it at our store here:

And if you'd like to bag a whopping 20% off your first order, sign up to our newsletter and receive updates for new drops, sales and exclusive special offers for C420Vips only!

One Love 🙏

Shop members

  • Patrick 'Spud' Gordon

    Owner, Designer, Artist

    That's me! Fashion designer, artist, and advocate of the 420 movement. FUN FACTS: • I received an award for fashion design from the British Queen Mother in 1991 • I adore all furry mammals, esp cats • I love to go and see live Irish music bands

  • Melanie Reid-Gordon

    Owner, Customer Service, Graphic Designer

    My graphic designer, customer service superstar, muse and wife, Mel, whom without I could do none of this. FUN FACTS: • Mel started her career designing wedding dresses • She adores furry mammals too - but also, LIZARDS 😬 • She LOVES cosplay

Production partners

  • A Custom Jewelers

    United States

    Our production partner prints/etches our handmade designs directly onto the jewelry and ship to you from their US or EU facility depending on your location.

  • A print shop

    NY, United States

    Our production partner prints and packages our in-house, hand designed greetings cards to the highest standard, and is based in New York, USA. All cards are printed to order.

  • A print shop

    CA, United States

    All of our in-house designed items are made to order. The moment you make your order, it is sent directly to our printing partners who will print our design onto your chosen garment /accesory with your specifications (size/color etc), and then ship your new product directly to you!

  • A print shop

    San Francisco, CA

    All of our in-house designed items are made to order. The moment you make your order, it is sent directly to our printing partners who will print our design onto your chosen garment /accesory with your specifications (size/color etc), and then ship your new product directly to you!

  • Organic Print Shop

    Barjac, Occitanie

    Printing and packaging of designs

Shop policies

Last updated on Nov 28, 2022


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More information

Last updated on Oct 15, 2022

Frequently asked questions

Sizing details

For sizing options and measurements, please refer carefully to the sizing table image in the listing. Some product sizing may differ slightly from your normal size so it is recommended that you take measurements and order according to the size chart for each item.

Wholesale availability

Please contact us for wholesale enquiries.

Custom and personalised orders

If you are interested in a custom or personalised item, please contact us with your requirements and we´ll be happy to help!

Where do you ship items from?

Our high quality printing partners manufacture and send out our merchandise from their headquarters in California, USA, Spain, Australia, Japan and Latvia, Europe. They try to ship from your nearest location so that you can receive your items in the fastest possible timeframe.

Is your clothing organic?

We have recently made the move, and now the majority of our shirts and hoodies are 100% organic. For our all over-printed sublimation products, it does not apply as sadly this type of print does not work on organic fabric. All organic products will be clearly marked so you can make an informed decision on the type of fabric you prefer.