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New Delhi, India | 239 Sales


Clothing . Accessories . Home

New Delhi, India 239 Sales On Etsy since 2015

5 out of 5 stars

Announcement   Artsy at heart, boho gypsy inspired clothing and accessories for those who are free of borders. Each design is lovingly put together and produced in-house , using the highest quality materials and craft. Hope you enjoy wearing these creations as much as we did creating them!!
Follow us on www.instagram.com/dir69studio for regular updates, new designs and offers!!


Last updated on Oct 3, 2018

Artsy at heart, boho gypsy inspired clothing and accessories for those who are free of borders. Each design is lovingly put together and produced in-house , using the highest quality materials and craft. Hope you enjoy wearing these creations as much as we did creating them!!
Follow us on www.instagram.com/dir69studio for regular updates, new designs and offers!!

Tanu Bagai

Contact shop owner

Tanu Bagai

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Average item review
5 out of 5 stars
See reviews that mention:
quality 11 shipping 11 customer service 8
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This is our story!

DIR 69 is a Bohemian Design Co. set up by Indian fashion designer Tanu Bagai.The label is named after her beloved first family car and was chosen to intrigue while keeping the same nostalgic, innocent and "fun" spirit of a childhood memory.

The label was launched in June 2006, gathering acclaim for
its unique quirky style, spread to almost all leading retail designer hot spots across India, within the next few years.

Our products reflect current & classic trends that have a unique identity. An eclectic mix of Indian roots with a global appeal, where Boho Chic meets comfy casual street style. Each and every piece is lovingly created in house by our small team of highly skilled artisans. DIR 69 takes pride in the craftsmanship that goes into each and every product, from using quality materials to impeccable finishes.

​Currently stocking in boutiques across the globe, we offer both retail as well as wholesale product lines.To know more mail us at dir69.studio [!at] gmail.com

Shop members

  • Tanu Bagai

    Owner, Designer, Photographer

    Designer/pattern maker of all the fun,colorful pieces that you see here.Has always enjoyed being involved with creative projects of some kind or the other. It is the love of creating that finally led to this venture!

  • Subraati

    Seamster Par Excellence

    An integral part of the label, Subraati has been with us from the beginning of this journey, in 2006.A big thank you to him for making these beautifully constructed pieces .

  • The Team

    Craftsmen, Artisans

    We are lucky to be based out of India and have the opportunity to work with skilled artisans, craftsmen, weavers and embroiderers etc.They form an Integral part of our creative process.

Shop policies

Last updated on August 10, 2018
Hello & welcome to the DIR 69 Etsy Store!!!

Our products are lovingly handmade in India.Each design reflects current & classic trends with the effervescent soul of casual and effortless boho chic. In its essence, DIR 69 celebrates the free spirited urban gypsy.

Find us at:

Accepted payment methods

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Paypal
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 21 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale
Returns and exchange details
The customer may exchange or return an item by intimating us via email within 14 days on delivery.

Postage and Packaging will not be refunded unless the goods are faulty.
In case of cancellation, if the goods have already been dispatched and it is simply a 'change of heart' then the return delivery costs will be borne by the customer.
This does not include custom made items which are made to specific size or design on special order.

We do not accept or exchange returned products that have been worn for a period of time or where any labels or tags have been removed from such an item. Item must be returned in its original condition and packaging. If not, DIR 69 reserves the right to refuse the item and make a refund.

Please note that sale items can not be exchanged or refunded.
We accept payments only via PayPal


- Direct Deposit (Indian buyers only) we accept direct deposit to bank account.

If you are making direct deposit, please write us a message and we will send you an invoice with account details and transfer code.

** Please make sure that the correct address is listed for shipping. Items will be shipped to your Etsy shipping address unless otherwise notified during checkout.
Immediate payment is required for all orders.

** All customs / import duties are to be borne by the buyer at their own responsibility.
**We use commercial shipping services such as UPS/DHL/FEDEX for fastest possible delivery as our default shipping for all products (delivery time is usually 5-7 business days ) . If you require cheaper shipping delivery which generally takes a longer period (by 3 to 4 weeks of shipping), please send us an email separately to dir69.studio [!at] gmail.com or contact us via Etsy Convo.
Additional policies and FAQs
We are happy to receive wholesale / bulk orders, please get in touch regarding the same. If you have any other specific questions we would be happy to help you. You can reach us at dir69.studio [!at] gmail.com or via Etsy Convo.
Information I Collect

To fulfil your order, you must provide me with certain information (which you authorised Etsy to provide to me), such as your name, email address, postal address, payment information, and the details of the product that you’re ordering.

Why I Need Your Information and How I Use It

I rely on a number of legal bases to collect, use, and share your information, including:
*as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;

**as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and 2) Compliance with the Etsy Seller Policy and Terms of Use. I use your information as necessary to comply with my obligations under the Etsy Seller Policy and Terms of Use.

Information Sharing and Disclosure

Information about my customers is important to my business. I share your personal information for very limited reasons and in limited circumstances, as follows:

* I share information with Etsy as necessary to provide you my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use.

** Service providers. I engage certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services.

*** Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

Data Retention

I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements.

Transfers of Personal Information Outside the EU

I may store and process your information through third-party hosting services in some jurisdictions. As a result, I may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If I am deemed to transfer information about you outside of the EU, I rely on Privacy Shield as the legal basis for the transfer, as Google Cloud is Privacy Shield certified.

Your Rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

* Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.

** Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.

How to Contact Me

For purposes of EU data protection law, I, Tanu Bagai, am the data controller of your personal information. If you have any questions or concerns, you may contact me at dir69.stucio [!at] gmail.com

Alternately, you may mail me at:

Tanu Bagai
#2,Sultanpur Estate,
Mandi Road, Mehrauli
NewDeli 110030