Years ago, I attended an event focused on clinician satisfaction. One speaker was an executive presenting on how his group increased its response rates on their clinician satisfaction survey. He walked through three interventions, including raffles, lunches and year-end incentives.

He ended his presentation by revealing that the three interventions increased their survey response rates from 30 percent up to 90 percent. The attendees all applauded his efforts, and he opened the session for questions. I raised my hand and inquired, “Given the high response rate, how did you use the results to improve clinician satisfaction?” He looked at me without blinking and said, “Well, our executive bonus is based on response rates, NOT on the actual clinician satisfaction survey results.” I leaned over to a physician sitting next to me and said, “You can’t make this stuff up!”

That experience inspired the creation of my Doc-Related comics. They've been referred to as, "Dilbert for Healthcare." The comics led to my bestselling "Doc-Related" book. Now, I'm designing funny, yet cool gear and attire for healthcare professionals. Take a look!