Information I Collect:
To fulfill your order, you must provide me with certain information (which you authorized Etsy to provide to me), such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide me with additional personal information (for a custom order for example) if you contact me directly.

Why I Need Your Information and How I Use It:
I rely on a number of legal bases to collect, use, and share your information, including:
-as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;
-when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for my mailing list;
-if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
-as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as
1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and
2) Compliance with the Etsy Seller Policy and Terms of Use. I use your information as necessary to comply with my obligations under the Etsy Seller Policy and Terms of Use.

Information Sharing and Disclosure:
Information about my customers is important to my business. I share your personal information for extremely limited reasons and in limited circumstances, as follows:

-Etsy. I share information with Etsy as necessary to provide you with my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use.
-Service providers. I engage certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services.
-Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.
-Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.
-Email contact. Unless you contact me and request otherwise, I may include your email in my email subscription (via MailerLite) to limited (<6 emails/year) emails from me regarding my shop. All such emails include a link to unsubscribe.

Data Retention:
I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, resolve disputes, and enforce my agreements. I generally keep your data for the following time period: 4 years.

Your Rights:
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

-Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.
-Change, restrict, delete. You may also have the right to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request, and will do so within my abilities (note that Etsy retains data as well, which I cannot control)
-Object. You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.


How to Contact Me:
If you have any questions or concerns, you may contact me at emma@emmarosefryer.com.