100% All Natural + Safe, Therapeutic Strength Skincare

Minneapolis, Minnesota | 38 Sales


100% All Natural + Safe, Therapeutic Strength Skincare

Minneapolis, Minnesota 38 Sales On Etsy since 2017

5 out of 5 stars

EvelynRogerBeauty is taking a short break


Note from shop owner We're getting MARRIED! So we're closing up the shop but don't worry... we'll be back!

Note from shop owner

Last updated on Oct 29, 2018

We're getting MARRIED! So we're closing up the shop but don't worry... we'll be back!

Shelby Ludwig

Contact shop owner

Shelby Ludwig


ERBS: Your skin's new Best Friend.

Hi! I'm Shelby, the creative mastermind behind Evelyn Roger Beauty + Skincare! I'm a Licensed Dental Hygienist and Esthetician. I research, source, formulate and create all of my skincare products, using only organic, natural, high performance, therapeutic strength essential oils and ingredients. My products are free of artificial preservatives, synthetics, dyes and chemicals, making them safe but extremely effective. Evelyn Roger Beauty + Skincare is truly my passion project. A lot of time and love has gone into this and I am beyond blessed to be sitting where I am today. But let’s back up a minute and start from the beginning....

I was a pre-teen struggling with all of the pre-teen issues. I happened to be the only one in my family who had a problem with breakouts, blackheads, and those large, painful, cystic acne lesions that never really seemed to go away. My mom and I couldn't figure out why this was happening to me so we decided to make an appointment to see our family doctor. She started me on an oral antibiotic to help kill the acne causing bacteria in my body... which I took for over 4 years. She also recommended I see an esthetician; so I did. She routinely gave me facials and put me on a strict cleansing, toning and moisturizing routine. I changed my make-up and always washed my brushes. That seemed to moderately help but not enough to get rid of the acne for good. Because I was still struggling, my esthetician told me I should try seeing a Dermatologist. Once I saw them, they prescribed me two very strong topical medications and told me that my skin will get worse before it gets better.... boy oh boy was it worse! And unfortunately, it never really got better. Moving forward into my early twenties, I was going through the motions and still consistently waking up with new pimples every day. I finally said, "enough is enough!" And decided to take the health of my skin into my own hands.

In 2012 I moved from Minnesota to California. I didn’t know too many people in my new-found home so I had a lot of free time to read and research all things related to skin. I tried everything from balancing my gut flora to elimination diets to cleanses and detoxes, all of which seemed to make things a little better every day. But there still seemed to be a piece of the puzzle that was missing. I was trying to care for my skin from the inside, but what about the outside? I was still using harsh products, not knowing what was in them or why I was still using them. So I started researching different skincare ingredients, recipes, vitamins and minerals and decided to start making my own cleansers and moisturizers at home, just to see if that would help. Guess what... it did.

I was flying on cloud 9! So excited that something I made, in my kitchen, with my own two hands could help cure my acne and save me from all the stress and struggles it had caused me along the way! My skin teeter-tottered back and forth for a bit until I found the perfect combination and balance for my skin. #lifechanging.

It's been 6 years since I started creating products for myself, but friends and family had started to take notice. I have been making products and giving them as gifts for the last few years and finally my mom asked why I wasn't selling them. "People would love them!" She said. So, in early 2017, I decided to take my love and passion for skincare and turn it into a career. I went back to school and became a Licensed Esthetician, started researching the absolute best ingredients, formulating and developing products, sending them out to friends and family to test and now finally, we're here. Selling only the best products with ingredients created by nature, formulated and perfected in the ERBS Kitchen and sent with love to you.

Lastly, you might be wondering where the name came from. Who is this Evelyn Roger? Well, that’s me… sort of. Let me explain.

Years and years ago, my guy and I decided to take an evening stroll and grab a bite to eat. We saw this adorable older couple having a wonderful evening together. Because of how amazingly in love they seemed to be with each other, we couldn’t help but stare and admire their happiness. Naturally, because we do this kind of thing, we came up with a fictitious backstory as well as names for these two…. They had been together since they were teens and more in love as each day passed. She wiped his face with her napkin and he looked away blushing. She laughed and joked about his messy eating habits and he smiled and replied, “you’re always taking care of me.” It was perfect, even though we didn’t know these people and we had no idea if they were even happy, they looked it, and that’s what mattered. Their names… Evelyn and Roger.

From that day forward, my beau called me Evelyn and I called him Roger. It started out as a joke, making fun of the fact that I love cozy slippers, shawls, fuzzy blankets, staying in on Friday night and being in bed by 9 pm. I’m an old soul. Evelyn became a part of me. And Roger, aka my beau... he's my other half and my absolute favorite person in this world, so naturally Evelyn Roger Beauty + Skincare was born. To top it off, our acronym is ERBS, which sounds like herbs. It truly couldn't be any more perfect if we planned it (because we didn't). Isn't it funny how things just happen ?!

It has been one amazing, whirlwind adventure and I am excited that you're here sharing it with me! Welcome and always remember to keep smiling. Stay beautiful my friends!

Shop members

  • Shelby Ludwig

    Owner, Lover Of All Natural Skincare, Creator

    A Dental Hygienist by trade who decided to turn a passion for all natural, safe, therapeutic strength, skincare into a career! I love researching, developing and testing our products, yoga, coffee, red wine, cooking and chocolate.

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