The PRINCIPLE = PRINCIP is the attitude, the attitude towards the world.
The principle is luxuriously defiant. The principle is life. The principle is eternal. The life we live is infinite inspiration. And so creations are created,
with the rhythm of the day.
Collaboration with Artpump emphasize the importance of individuality
and freedom. To be free means liberating from every fear, every obstacle and
to release yourself from the rigid box which dictates the right way of living and expressing. Liberation and freedom is therefore the underlying theme
of the new collection.
The manifestation of freedom is the brand essence of bouth brands, which are
inspired by a woman who decides to be individual in the present
moment and who thoroughly relies on her own instincts, bringing her happiness and inner peace.
Owner, Designer, Customer Service
Mojca Celin, a graduate fashion designer, began her career as a professor of aesthetics at the lace school, and this forever marked her and connected her with lace. She decided to do fashion for praud women's with right attitude.
Designer, Creative Director
artpump® is the ultimate artistic reimagining of objects and personality. Sneakers, clothes, accessories art-pumped by artist Petja Montanez. Best yet happend when we start to collaborate with Princip <3
artpump® by Petja Montanez. "artpump® - my statement, my new way of expressing and living. It is the ultimate personality wear. Always limited edition."