Clothing that talks , so I don’t have to.
Words are hard for us. So, when we use them, please know that they are chosen very carefully and are full of meaning. There are lots of words on this page. Words that will try, as best we can, to describe what it is to be Beyond the Label.
Beyond the Label evolved from struggle. We struggled to fit in. We struggled to meet expectations. We struggled to check boxes. We struggled to meet the ideas of what society says we should look and sound like. One day, we gave ourselves permission to live our lives beyond those labels that weighed us down. We allowed ourselves to jump outside the boxes that our struggles confined us to and allowed us to begin life our way.
Beyond the Label is also a story of healing. The brand was started by Keagan and Ben Sweeney, siblings who are nonverbal. Their daily battles for acceptance led them and their family, to a place of frustration, fear, and a life full of exclusion. Everyone had ideas of what they should be doing: school, teachers, aides, therapists. So many ideas were prescribed, except for 2 critical pieces that were always left out. No one ever bothered to stop and ask for Keagan and Ben’s ideas. What were their goals for themselves? What dreams did they have? What difficulties were they going through? No one knew. Because no one asked. Keagan and Ben needed space from others’ ideas and expectations. They needed a place to share what was in their hearts and on their minds in real time.
This is our place that we created to break free from boxes and we invite you here to share our space with us.
