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High Quality Hand-Painted Wooden Signs and Home Decor

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Announcement    Hey there! I am so glad you are here! Look around, if you see something you love let me know by hitting the heart button! I am here if you have any questions. Happy shopping!


Last updated on Jul 8, 2020

Hey there! I am so glad you are here! Look around, if you see something you love let me know by hitting the heart button! I am here if you have any questions. Happy shopping!



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Gena Robertson

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Gena Robertson


Average item review
4.5 out of 5 stars
See reviews that mention:
quality 16 shipping 7 customer service 7

About GDOTHeartland

Sales 486
On Etsy since 2019

Hey there!

My name is Gena and I am the owner of Gena's Design of the Heartland. I am 26 years old. I was always a very creative and imaginative child growing up on a farm in Iowa. I was a very active 4-H member. I took many woodworking projects to the county fair and was even lucky enough to have a few go to the Iowa State Fair. I worked on a dairy farm before starting my business. If you would have asked me 6 years ago what I would have been doing today I certainly wouldn't have imagined this, but don't get me wrong, I wouldn't have it any other way.

I started freehanding signs for friends and family and it became so popular I decided to turn it into a business! Soon after, my husband John and I found out we were expecting. Ella was born May of 2016. Around that time, I was selling my signs online and at county fairs, but I wanted to do more so I started teaching sign painting parties! Since, I was so busy with parties I decided to close my Etsy shop after Christmas of 2018.

Now in 2019, I have taught over 7,000 people at my sign painting parties, made more signs than I can count, have a store location in Muscatine, Iowa and have decided to sell on Etsy again! We are so happy you are apart of this journey with us!

Shop members

  • Gena

    Owner, Designer, Maker

    Hey there! I am Gena! Aside from painting and crafting, I enjoy spending time with my family, being outdoors, going to concerts and eating tacos!

Shop policies

More information

Last updated on Dec 9, 2020
Frequently asked questions
Do your signs include hangers?

Please read the description to each sign. Most signs include hangers attached but some (considered shelf-sitters) do not.

Will the sign I receive look exactly like the photo?

Our products are made from wood. The product you will receive will be slightly different than pictured for many reasons. Each piece of wood distresses differently than others. Each cut will have different imperfections such as knots, holes, cracks, etc. but that's what makes our signs one of a kind and unique.

What happens if my signs are damaged?

In the rare occurance that your signs are damaged, it must be brought to my attention within 24 hours of receiving your package. You must send me pictures of the damaged items and the packaging. The buyer is responsible for filing a claim through USPS. All packages come with up to $50 in insurance. If you would like to purchase additional insurance, please message me before ordering. Once and item is shipped I am no longer responsible as it is out of my hands, but I will do my best to assist you with the claim process.

Lost or Redelivered Orders

I am not responsible for lost packages. The buyer must file a claim through USPS if their package is lost.

If your order needs to be redelivered because you were not home or there was not a safe place to leave it, it is your responsibility to pick up your package from the post office in the time that they give you. If you do not pickup your package in that time, it will be sent back to me. The buyer is responsible for any shipping charges to reship their package back to them. If they decide to neglect their order, it will become our property within 10 days of us receiving it and no refunds will be given.

How do you package your signs?

All signs have bubble wrap secured around them and after that it is placed in a poly-mailer before being shipped. A fragile sticker is placed on the front and back of the package.

Can my package be sent anonymously?

Yes, please mark the package as a gift. A packaging slip will still be included which includes the listing name and that it is a gift. If you do not want a packaging slip included you must say so in the notes to seller when checking out.

Where is my sign?

All of my signs are made to order. It usually takes me 1-2 weeks to get an order finished and then shipped. Around Christmas it will be a little bit longer depending on my workload. This doesn't mean that it takes that long for me to make your specific sign. It just means there may be 50-100 orders ahead of yours that I am in the process of making.

We send all of our packages USPS. Once it has shipped it is out of my hands and beyond my control. I will do the best to assist you if something weird is happening with your package or if it is lost, but shipping times cannot be guaranteed and I am not responsible for timing once the item has shipped.