"Simple, Neon-kissed Cards"
While working as a designer for a mass-market fashion company, I began drawing birthday cards for coworkers, and soon after for their friends and family. Illustrating had always been my passion, but somehow fashion became my career. After carefully planning how I could duplicate my hand drawn cards and very particular color palette, I began printing then hand painting each neon pop of the card. Each piece was a tiny labor of love.
I quit my corporate job that summer with no plan except to help out at my parent's dried flower farm (in a small town called Hartland) and re-evaluate my career path. This was cut short when order after order started to come in...
I met with a local printer, and together we've been creating beautiful offset cards ever since. We have worked together to match my acrylic paint colors and even duplicate the brightest neons.
Each card is printed with vegetable based inks and the foil stamping is done in midtown NYC.
Our goal is to use sustainable, and recycled materials whenever possible, and always print in the USA. Our envelopes are 100% post consumer paper bags.
We recently moved out design studio to Catskill NY - which is 2 hours North of New York City.
Emily Grace Johnson
Hartland Brooklyn was dreamed up in Brooklyn, but am from a tiny town called Hartland. Hence the name of my shop and my card company!
Brooklyn, NY, United States
We work closely with a local printer (within bike distance) to offset print our cards, notebooks, calendars, and art prints. They use eco-friendly vegetable based inks, and are supplied by wind power.
Manhattan, NY, United States
All our foil letterpress is done locally by a family-run business.
San Francisco, CA, United States
All our tattoos are printed in vegetable inks.
Accepted payment methods
- Accepts Etsy gift cards
Purchases under $20 and international are shipped with USPS postage stamps.
Over $20 in the US we will ship with tracking.