InsteadOfAshes

Beautiful Paper for Correspondence, Celebration, & Home

New York, United States · 1029 Sales

InsteadOfAshes

Beautiful Paper for Correspondence, Celebration, & Home

New York, United States 1029 Sales On Etsy since 2013

5 out of 5 stars
(121)

Announcement   Instagram: @insteadofashes | www.insteadofashes.com

Announcement

Last updated on Jan 29, 2018

Instagram: @insteadofashes | www.insteadofashes.com

Lauren Koncerak Taylor

Contact shop owner

Lauren Koncerak Taylor

View all 143 items

About

Instead of Ashes | Beauty + Paper

WHAT'S YOUR STORY?
I slowly discovered my love for design, and designing papergoods, in high school. I learned a bit of InDesign in my yearbook class, and I did a few projects with my Dad's bank making pamphlets, newspaper ads, brochures, and billboard designs for them. The bank also purchased the Adobe Creative Suite for me to make these for them. I soon discovered I loved InDesign & Photoshop. I went off to college where I graduated with a degree in Furnishings & Interiors (aka Residential Interior Design). Along the way, I always loved making presentation boards, layouts, and designing whatever it was that I would have to print and present (magazines, flyers for student organizations, etc.). Partway through sophomore year, I opened my first Etsy shop- Laurkon Designs- where I created "Printables". These were simply downloadable art, and have become more popular since then. I sat on the idea to open a new shop for a while. I felt like God was telling me that I could do something bigger, and share my talent in a larger way. He gave me the name, the product ideas, and all the passion I needed. I finally shared the idea with a friend one night on a walk back to our cars after a girls' night at church, and she was so supportive that I finally felt ready. The process is slow, and I still haven't rolled out all the ideas that I had in the beginning. But these things take time, and the creation and process is all a part of the fun.

WHAT IS YOUR PASSION AND PURPOSE?
I want to bring beauty to the world, show people they are loved, and help them feel loved.

WHY IS YOUR SHOP CALLED "INSTEAD OF ASHES"?
The name "Instead of Ashes" comes from Isaiah 61:1-4, which says, " The Spirit of the Sovereign Lord is on me, because the Lord has anointed me to proclaim good news to the poor. He has sent me to bind up the brokenhearted, to proclaim freedom for the captives and release from darkness for the prisoners, to proclaim the year of the Lord’s favor and the day of vengeance of our God, to comfort all who mourn, and provide for those who grieve in Zion— to bestow on them a crown of beauty instead of ashes, the oil of joy instead of mourning, and a garment of praise instead of a spirit of despair. They will be called oaks of righteousness, a planting of the Lord for the display of his splendor. They will rebuild the ancient ruins and restore the places long devastated; they will renew the ruined cities that have been devastated for generations." These verses are referring to Jesus. I believe that my creative talent is a God given ability, and that God adds beauty to the world through his people and the talents he has given them. So, I hope to add a bit of beauty to your world with the art I have made.

INSTEAD OF ASHES BELIEVES IN RESPONSIBILITY.
I am making art with paper... there is probably going to be a bit of paper waste. I do my best to get the most use out of all my supplies, and I recycle the rest. Also, all items are made in the USA, and many of the papers used have a partially recycled content.

INSTEAD OF ASHES BELIEVES IN SPREADING LOVE AND BEAUTY.
10% of all profits go to a ministry. Right now, that ministry is Wellspring Living based out of Atlanta, Georgia. Wellspring living seeks to restore and empower girls and women who are survivors of sex trafficking through counseling, therapy, mentoring, education, life skills training and much more. Check out their website: http://wellspringliving.org/

THE DESIGN PROCESS:
Lauren creates all her designs, some with pen and marker, others with Apple Pencil and iPad. Greeting Cards and Postcards are printed by a professional printing partner, and then folded and placed with an envelope (Greeting Cards) or grouped in sets of ten (Postcards), and packed by hand in her studio. All prints are printed and trimmed to size in house, then packaged with sturdy cardboard backing before packaging in the studio. Every item is individually handled with love and care!

FOLLOW INSTEAD OF ASHES:
Check IOA out in whatever social media platform you use- I love having giveaways and posting coupon codes!
Website: www.insteadofashes.com
Etsy: www.etsy.com/shop/InsteadOfAshes
Instagram: @insteadofashes
Facebook: www.facebook.com/insteadofashesdesign
Twitter: https://twitter.com/Insteadof_Ashes
Pinterest: http://www.pinterest.com/laurkon/instead-of-ashes-beauty-%2B-paper/

SHARE:
Share photos of how you are using your Instead of Ashes favorites by tagging your photos with #insteadofashes

WHOLESALE:
Interested in carrying Instead of Ashes products in your shop? Great! You can find the wholesale linesheet on Etsy Wholesale. Email insteadofashesdesign [!at] gmail.com if you have any questions, or for an Etsy Wholesale Guest Pass.

STOCKISTS:
Want to shop Instead of Ashes products in person? Check out these stockists:
http://www.insteadofashes.com/stockists.html

Shop members

  • Lauren Taylor

    Owner, Designer

    Hi! My name is Lauren Taylor. I dream up, create, and produce everything for Instead of Ashes. I absolutely love the entire process of making papergoods for you!

Production partners

  • Next Day Flyers, Printing Service

    Saddle Brook, NJ

    IOA has all postcards printed through Next Day Flyers printing.

Shop policies

More information

Last updated on Jul 20, 2017
Frequently asked questions

Sizing details

Sizing details can be found under each individual listing.

All cards are A2: 4.25" x 5.5"

All prints are 8" x 10" (a standard frame size)

All postcards are 4" x 6"

Wholesale availability

The Instead of Ashes wholesale line is currently available through Etsy Wholesale! The collection includes Prints, Greeting Cards, and Postcards. For more information, check us out on Etsy Wholesale, or send an email to insteadofashesdesign@gmail.com