Beautiful Paper for Correspondence, Celebration, & Home

New York, United States On Etsy since 2013

Buyers are raving!

This shop got multiple 5-star reviews in the past 7 days.


Beautiful Paper for Correspondence, Celebration, & Home

New York, United States | 1,778 Sales

Announcement    @insteadofashes |

Orders of $35+ ship free!

Interested in wholesale? Please email Lauren at insteadofashesdesign [!at]


Last updated on Jun 4, 2020

@insteadofashes |

Orders of $35+ ship free!

Interested in wholesale? Please email Lauren at insteadofashesdesign [!at]



All Items

Lauren Koncerak Taylor

Contact shop owner

Lauren Koncerak Taylor


Average item review
5 out of 5 stars
See reviews that mention:
quality 32 shipping 30 customer service 11

About InsteadOfAshes

Sales 1,778
On Etsy since 2013

Instead of Ashes | Beauty + Paper

Instead of Ashes specializes in Art Prints, Greeting Cards, Postcards, and other papergoods. These paper art pieces can be used as beautiful reminders and encouragements on the walls of your home, or as little vessels to mail words of comfort, joy, celebration, and friendship.

IOA is owned and operated by Lauren Taylor, starting out in Durham, North Carolina, and now in New York City! She has loved all things creative for as long as she can remember. Growing up, Lauren would make handmade birthday cards for all of her friends and relatives. In school, she was the girl in class with doodles and pretty headings all over her notes.

Today, Lauren loves creating, designing, and sketching works that end up on Greeting Cards, Prints, and more. It is her joy and passion to bring more beauty and love into the world, and she is delighted to make that happen little be little as her designs find themselves in homes and hearts across the world.

The inspiration for the name "Instead of Ashes" comes from Isaiah 61:1-4, which says, " The Spirit of the Sovereign Lord is on me, because the Lord has anointed me to proclaim good news to the poor. He has sent me to bind up the brokenhearted, to proclaim freedom for the captives and release from darkness for the prisoners, to proclaim the year of the Lord’s favor and the day of vengeance of our God, to comfort all who mourn, and provide for those who grieve in Zion— to bestow on them a crown of beauty instead of ashes, the oil of joy instead of mourning, and a garment of praise instead of a spirit of despair. They will be called oaks of righteousness, a planting of the Lord for the display of his splendor. They will rebuild the ancient ruins and restore the places long devastated; they will renew the ruined cities that have been devastated for generations."

Lauren believes that her creative talent is a God given ability, and that God adds beauty to the world through his people and the talents he has given them. So, she hopes to add a bit of beauty, encouragement, and inspiring reminders to your world with the art she has made.

I am making art with paper... there is probably going to be a bit of paper waste. I do my best to get the most use out of all my supplies, and I recycle the rest. Also, all items are made in the USA, and most of the papers and envelopes used have a partially recycled content.

10% of all profits go to a ministry. Right now, that ministry is Wellspring Living based out of Atlanta, Georgia. Wellspring living seeks to restore and empower girls and women who are survivors of sex trafficking through counseling, therapy, mentoring, education, life skills training and much more. Check out their website:

Lauren creates all her designs, some with pen and marker, others with Apple Pencil and iPad. Greeting Cards and Postcards are printed by a professional printing partner, and then folded and placed with an envelope (Greeting Cards) or grouped in sets of ten (Postcards), sleeved in a protective cello sleeve, sealed, and packed by hand in her studio. All prints are printed and trimmed to size in house, then packaged with sturdy cardboard backing before packaging in the studio. Every item is individually handled with love and care!

Check IOA out in whatever social media platform you use- I love having giveaways and posting coupon codes!
Instagram: @insteadofashes

Share photos of how you are using your Instead of Ashes favorites by tagging your photos with #insteadofashes

Interested in carrying Instead of Ashes products in your shop? Great! Email insteadofashesdesign [!at] if you have any questions, or for a log in to the new Instead of Ashes wholesale portal.

Want to shop Instead of Ashes products in person? Check out these stockists:

Shop members

  • Lauren Taylor

    Owner, Designer

    Hi! My name is Lauren Taylor. I dream up, create, and produce everything for Instead of Ashes. I absolutely love the entire process of making beautiful papergoods for you!

Production partners

  • Next Day Flyers, Printing Service

    Saddle Brook, NJ

    IOA has all postcards printed through Next Day Flyers printing.

Shop policies

More information

Last updated on Dec 4, 2018
Frequently asked questions
Sizing details

Sizing details can be found under each individual listing.

All cards are A2: 4.25" x 5.5"

All prints are 8" x 10" (a standard frame size)

All postcards are 4" x 6"

Wholesale availability

The Instead of Ashes wholesale collection includes Prints, Greeting Cards, and Postcards. For more information, and for a log in to the IOA Wholesale portal, send an email to Lauren at

Shipping Address

All orders are shipped to the address exactly as the buyer types it.

Order Returned To Sender

If an order is deemed not deliverable by USPS and is returned to Instead of Ashes, the customer will be sent a message via Etsy convo, asking if they would like to have the order resent or cancelled. If the buyer does not respond within 5 business days, the order will be cancelled, and the buyer will be refunded the price of the order, minus the cost of the shipping label. If the buyer would like the item sent to them again either at the same shipping address or a new shipping address, the customer is responsible for paying for a new shipping label.

Order Tracking

All orders come with a USPS tracking number. It can take anywhere from a few hours to a full business day for an order to be scanned in the tracking process. Don't worry, if your order status stays at "Label created, not yet in system" for a while, just be check back again in a bit, it really is on its way!