Linda Hoffman

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Linda Hoffman

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Take 25% off your total oder Friday 11/25 through Monday 11/28. Stock up!!! See you there.



My love of color and years in the cosmetic industry brought me here. In my career, I was first a counter manager, then a district trainer and finally a makeup artist for a top cosmetic company. In each role, I recieved the best training anyone could recieve.

I wanted to translate that training into a business of my own when I retired. That's how KeepingitNatural was born.

Creamy Cake Mascara, beautifully rich eye shadow colors, lip colors that really stay put and a foundation that is a joy to's all here at KeepingItNatural.

My products are all handmade. I have created the formulas and the colors you see in my shop. It's so much fun being on the creative end of it that I could play all day covered in color pigments. Hmmm. I have done that many, many times.

I'm here to provide cosmetics at affordable prices, using high quality vegan and natural ingredients.
My turnaround time from start to finish of your order, is 7 business.

I make small batches so everything is fresh. I take time to pack each order exactly as you wish.

Thank you to all of my customers. I love you all.

Shop members

  • Linda Hoffman

    Owner, Creator, Designer

  • Syd Everett Design

    Designer, Graphics

Production partners


    ME, United States

    Makes eco friendly items. Her work is impeccable

Shop policies

More information

Last updated on Apr 19, 2018
Frequently asked questions
Custom and personalized orders

At this time I don't accept and make any custom orders

Wholesale availability

I no longer do wholesale