Natural, cruelty-free body products, cosmetics & more!!

Portland, Maine · 167 Sales


Natural, cruelty-free body products, cosmetics & more!!

Portland, Maine 167 Sales On Etsy since 2014

4 out of 5 stars
Kaitlyn McCarthy

Contact shop owner

Kaitlyn McCarthy

View all 129 items


Average item review
4 out of 5 stars

Stacey on Apr 3, 2018

5 out of 5 stars

Great quality, really cute! Wonderful to deal with!!


Adrienne on Mar 27, 2018

5 out of 5 stars

Finally found the perfect pink eyeshadow, love it! Perfect bubblegum not-too-purple just-orangey-enough pink. Great staying power, too. Thanks so much!!

View all 57 reviews


How we got started!

Krucial Cos was founded in April 2014 by Kaitlyn McCarthy.

She is a college grad from Johnson & Wales University in Providence, RI holding Bachelor of Science degrees in both Marketing and in Management.

At the age of 16, Kaitlyn wrote her very first business plan- for a high-end fashion boutique. Originally she had planned to attend college for fashion and interior design but then switched to business instead.

Finding a job in this economy has not been easy, especially for those starting out. Since her graduation in 2012, she had picked up a major interest in “indie nail polish”, or homemade/handmade polish by very small businesses. She has always been crafty and loves to support local businesses, especially ones with unique ideas and crafts. Going back to her roots of always wanting to own her own company and go to art school,

Krucial Cos was born!

Shop members

  • Kaitlyn McCarthy


    I'm the proud owner of Krucial Cos! I started my handmade business in April 2014. After 2 years of hard work I re branded and opened a retail shop in Portland, Maine! Check out my full line of products here:

Shop policies

Last updated on September 8, 2017
Welcome to our shop!

Accepted payment methods

  • Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept cancellations
Request a cancellation within: 24 hours of purchase
I don't accept returns or exchanges
But please contact me if you have any problems with your order.
Due to the nature of our products, we cannot accept returns on used or opened products. However, we can replace anything that arrives damaged. Sales are final unless you received your purchase damaged or broken.

If you receive any items damaged/broken, please take a photo and send an e-mail to us ASAP. We will gladly refund you or send you replacements.

If you are unhappy with your purchase, please contact us. We will be more than happy to work with you to resolve any issues on a case by case basis!
We accept all major credit/debit cards, Etsy gift cards, and PayPal.
All purchases from Maine will be charged Maine sales tax of 5.5%.
All orders will receive an e-mail with tracking information once the order has been shipped.
Additional policies and FAQs
Interested in selling our products at your shop?! We do both wholesale and consignment. Contact us for wholesale pricing!