Privacy Policy
Last updated: 31 March 2026
This Privacy Policy describes how and when we collect, use, and share information when you purchase an item from us, contact us, or otherwise use our services through Etsy.com or its related sites and services.
This Privacy Policy does not apply to the practices of third parties that we do not own or control, including Etsy or any third party services you access through Etsy. You can refer to the Etsy Privacy Policy to learn more about Etsy’s own privacy practices.
Information We Collect
To fulfil your order, you must provide us with certain information which you authorised Etsy to provide to us, such as your name, email address, postal address, payment information, and the details of the product that you are ordering.
You may also choose to provide us with additional personal information if you contact us directly, for example in relation to a custom request, delivery issue, or customer service query.
Why We Need Your Information and How We Use It
We rely on a number of legal bases to collect, use, and share your information, including:
as needed to provide our services, such as when we use your information to fulfil your order, communicate with you about your order, settle disputes, or provide customer support
where necessary to comply with a legal obligation, court order, or in connection with a legal claim, such as retaining information about purchases for tax and accounting purposes
where necessary for the purposes of our legitimate interests, provided those legitimate interests are not overridden by your rights or interests, such as:
providing and improving our services
keeping records relating to our business
preventing fraud or misuse
complying with Etsy’s Seller Policy and Terms of Use
We do not use your Etsy order information for unsolicited marketing. If you sign up separately to receive marketing from us outside Etsy, we will only use your information for that purpose where you have given your consent.
Information Sharing and Disclosure
Information about our customers is important to our business. We only share your personal information for very limited reasons and in limited circumstances, as follows:
Etsy: We share information with Etsy as necessary to provide you with our services and comply with our obligations under Etsy’s Seller Policy and Etsy’s Terms of Use.
Service providers: We engage certain trusted third parties to perform functions and provide services to our shop, such as delivery companies, payment providers, accountants, and IT or cloud storage providers where needed. We only share your personal information with these third parties to the extent necessary to perform these services.
Business transfers: If we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.
Compliance with laws: We may collect, use, retain, and share your information if we have a good faith belief that it is reasonably necessary to:
respond to legal process or government requests
enforce our agreements, terms, and policies
prevent, investigate, and address fraud, security, or technical issues
protect the rights, property, and safety of our customers or others
We do not sell your personal information.
Data Retention
We retain your personal information only for as long as necessary to provide you with our services and as described in this Privacy Policy. However, we may also be required to retain this information to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements.
We generally keep order and transaction information for up to 6 years to comply with UK tax, accounting, and record-keeping obligations, unless a longer retention period is required or permitted by law.
Transfers of Personal Information Outside the UK or EEA
We may store and process your information through third-party services located outside the UK or European Economic Area. In addition, Etsy may process your information outside these regions as part of providing its platform and services.
Where personal information is transferred outside the UK or EEA, we rely on appropriate lawful safeguards where required, such as standard contractual clauses or other approved transfer mechanisms, unless the transfer is to a country recognised as providing an adequate level of protection.
Your Rights
If you reside in the UK, EU, or certain other territories, you may have a number of rights in relation to your personal information. These may include:
Access: You may have the right to access and receive a copy of the personal information we hold about you.
Change, restrict, or delete: You may also have rights to ask us to correct, restrict our use of, or delete your personal information. Please note that we may need to retain certain information for legal, tax, or legitimate business reasons.
Object: You can object to our processing of some of your information based on our legitimate interests.
Withdraw consent: Where we rely on your consent, you may withdraw it at any time.
Complain: If you reside in the UK or EU and wish to raise a concern about our use of your information, you have the right to do so with your local data protection authority.
If you need to access, correct, or delete personal information held by Etsy itself, you should contact Etsy directly.
How to Contact Us
For the purposes of UK data protection law, Lofthouse Prints is the data controller of your personal information received through Etsy.
If you have any questions or concerns, you may contact us at:
Lofthouse Prints
hello@lofthouseprints.co.uk
Centre for Advanced Industry, Coble Dene, North Shields, ENG, NE29 6DE, GB
