Ever since I started shaving over 30 years ago I have dreaded the ritual. It always felt like a chore. Cartridge razors were all the rage back then and that's what I used. I tried electric and that was even worse. For 30 years I dreaded shaving and grew beards as often as I could to avoid the whole process.

Then I discovered classic wet shaving using a brush and good shaving soap instead of canned goo offered by the mass market. Once I tried wet shaving using a good quality shaving brush, good shaving soap and an old school double edge safety razor (originally designed by Gillette in 1904) there was no going back to the old way of shaving for me.

So drastic was the change that I began to draw my friends and family into it. I began to experiment with vintage brush and razor restoration and got excellent results. I have been doing that ever since, constantly improving my techniques and knowledge.

Finally I decided to open an Etsy store to share my passion for classical wet shaving and to bring it to more people. I have tried many different brushes and always thought I could improve on some aspect of them. It usually was the materials, ergonomics, cost or combination of those and other factors that didn't sit right with me. I thought I could improve on one or more of these aspects. I also enjoyed restoring old brushes and razors. Recuperating some landfill space always seemed like a good idea. This is how this store was born.

I hope you enjoy browsing and shopping here. I will try to keep it well stocked with top notch shaving goodies.