ABOUT US

Luvuthando Dolls create a wonder-space where children have a free passport to be perfectly imperfect and encourage them to unleash their inner WARRIORS. Our dolls promote self-confidence and self-acceptance.

We encourage our youth to embrace who they are and where they come from. We want them to see that life has endless possibilities and that they are the crafters of their own destinies.

Luvuthando Dolls was born early 2018 when Yolanda Y'awa, the owner, took a trip down memory lane. She remembers being traumatized as a child because of being teased for being too dark skinned. After some research a couple of years ago, she saw how the black child, how the child of colour experienced challenges as he/she would be made feel inadequate or less beatiful because of the colour of her skin or the type of his/her hair. She also discovered that there was less representation in the toy industry for dolls of colour. She wanted her dolls to create an experience where kids claimed back their identities and be happy to celebrate them.