Ilaria Parente, a costume designer, couturier and graduate of the "Accademia di Belle Arti" of Naples in scenic design, after the high school in “fashion and lifestyle” achieved at the Art Institute. In the years of studies not only he works in the theater, but he devoted himself to painting as well.
After some relevant works as costume designer in various theaters of her city, she moved to Milano where she lives and works nowadays. Here she attended the fashion designer course at the IED (European Institute Design) and she works as costume designer and seamstress for theatrical productions ("Teatro alla Scala" as well); she pursues her passion for fashion and theater. She has been always enthusiastic for costume and fashion; she created in 2014 the brand “Madame Ilary” couture, with her line of original and fancy turbans totally hand-sewn, unique pieces. These were born form her passion for the costume and the vintage fashion, her inspirations range form fifties stars, like Carmen Miranda; she did of this accessory her "poster child", to peculiar creations of stylists as Jean-Paul Gaultier. All of MadameIlary's creations are entirely handmade, sewn using sartorial techniques and fine Italian fabric; molded to fit the shape of the head and then have a good fit and durability. They are a result of her love for fashion and her craftsmanship which she acquired over years of professional experience.
Her research is to experiment and find new forms ranging with the use of different fabrics . The turban is definitely a chic accessory that will make you unique!
About two years later from her desire to create a new complete line of handmade clothing born “HEKA Couture”. The brand HEKA couture not only offers custom-tailored turbans, but also creates stylishly retro hand-made dresses and articles of clothing, in which clean lines go arm in arm with an accurate selection of precious fabrics and a meticulous attention to detail; everything in a continue search of shapes and volumes looking at the innovation.
Heka couture extends from fashion to theater, combining its own style, the
passion for handmade and the experience of the artist couturiere to please (even) the most demanding customers. Beyond her capsule collection, she makes clothes, theatrical costumes and accessories on request.
The dress becomes expression of own being, it expresses the personality of the wearer, uniqueness is the most important value that sets us apart cause every woman has own beauty and a different inner world.
As with the theatrical costume , which becomes an expression of the soul aesthetic character , this also happens with what we wear in everyday life because it tells us more than we think . All that is packaged is made in Italy , stitched by couturier and personally by professional dressmakers . The harmony , the freedom of expression create the beauty that is within each of us.
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